Lifecycle Marketing SpecialistVirtualVocations • Grand Rapids, Michigan, United States
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Lifecycle Marketing Specialist
VirtualVocations • Grand Rapids, Michigan, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Lifecycle Marketing Specialist to manage programs that convert interest into intent.
Key Responsibilities
Audit and improve website experience, landing pages, and CTAs to enhance lead capture and conversion rates
Build automated nurture journeys that educate and advance prospects toward sales readiness
Analyze funnel performance, test messaging and sequencing, and collaborate with cross-functional teams to optimize marketing efforts
Required Qualifications
Understanding of B2B SaaS funnel dynamics and conversion influences
Experience in building lifecycle, nurture, or mid-funnel programs
Strong copy instincts with the ability to create clear and compelling messaging
Familiarity with HubSpot or similar marketing automation platforms
Ability to collaborate effectively across teams and manage multiple projects
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