Senior Group Manager, Brand Media

Senior Group Manager, Digital Marketing

Work Location : Mount Laurel, New Jersey, United States Of America Hours : 40 Pay Details : $115,440 - $186,160 USD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line Of Business : Marketing

Job Description : The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and / or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and / or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management / enterprise areas. This role reports into AVP of US Brand, Creative & Media who oversees all US Brand Media plans, creative and our in-house agency. This role is responsible for all brand media buying, planning and measurement as well as organic social media. In overseeing brand media, this role is responsible for the strategy and execution of all awareness media campaigns, spanning enterprise brand initiatives, local / regional campaigns, and product awareness plans. The team has an expertise across traditional and digital media and works with our media agency of record very closely to build strategies and create plans based on marketing and business objectives. The team also has an expertise in digital media buying, specifically in the Meta and Search space, which the organization has in-housed. The team is also responsible for the reporting and analytics of our media plans and deepening our measurement capabilities. In overseeing organic social, the role oversees our TD social handles in the US. The team is responsible for the posting strategy on all platforms, creation of assets and / or the shared development of assets with other teams, social listening and insights, and ownership of our employee advocacy programs. The team works closely with our Canadian counterparts to develop strategies for North American social posts and listening objectives. The team works across all areas of the bank, including marketing, PR, and business lines, to develop strategy and creative assets to post on our channels. The team also has a passion for reporting and analytics, working to further our reporting capabilities to help demonstrate the importance of organic social media and its impact on the brand and organization at large.

Depth & Scope :

Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any / all disciplinary actions, as required

Oversees and leads a large and / or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results

Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices

Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise

Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and identifying operational efficiencies and opportunities with other business management / enterprise areas

Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and / or deliverables / frameworks / short to long term goals, etc.)

Sets operational team direction and collaborates with others to execute on common goals

Focuses on longer-range planning for functional area (e.g. 12 months or greater)

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Education & Experience :

Undergraduate degree and / or relevant professional certifications, designations, or equivalent required

10+ years relevant experience

Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product / customer markets

Knowledge of current and emerging competitor and market trends

Knowledge of risk management environment, standards and regulations

Ability to contribute to strategic direction of the function and provide advice to senior leadership

Ability to forecast initiatives and demand in order to develop annual strategic plan

Skill in managing budgets, P&L and resource allocation

Advanced ability to lead, plan, implement and evaluate program / project activities to ensure completion of product initiatives

Skill in talent development and performance management

Ability to exercise sound judgement in making decisions

Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills

Ability to work collaboratively and build relationships across teams and functions

Skill in using computer applications including MS Office

Ability to analyze, organize and prioritize work while meeting multiple deadlines

Ability to work successfully as a member of a team and independently

Ability handle confidential information with discretion

Preferred Skills :

In lieu of an undergraduate degree and / or relevant professional certifications, designations or equivalent and 10+ years of relevant experience, TD will consider those with a Bachelor's Degree and 7+ years of relevant experience.

Background in brand media with expertise in traditional and digital buying, along with experience designing and executing upper-funnel media campaigns

Experience with organic social media inclusive of strategy, creative development, and new channel launches

Ability to think strategically and manage multiple campaign strategies at once that span large enterprise brand plans to small local / regional plans

Agency Management experience, including the day-to-day management of campaigns and budgets across multiple teams, scope negotiations, and MSA writing

Ability to work with our media agency partners while also leading conversations with direct media vendors to align on strategy and objectives

Ability to pivot strategy quickly given changes to objectives, strategy, or budgets is key

Ability to think and act cross-functionally, even in times with little information, is key for success in this role

A key eye for budgets and budget management as this role touches one of the largest roadmaps in the bank

Background in social listening a plus, especially in moments of crisis

Previous experience with social media employee advocacy programs a plus

Background in building an analytics framework for measuring upper funnel media

Experience in building out intakes and needed deliverables for media mix modeling requests; ability to influence analytics partners to get information needed

Ability to translate analytical findings into insights for leadership a key strength of the role

Experience in DMA-specific media plans and building out specific strategies that maximize the marketing objectives across multiple areas

Ability to analyze competitive data and form strategies to combat different competitors in different markets in an intensely competitive landscape

Customer Accountabilities :

Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and / or line of business optimization

Manages internal partner / business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders

Manages / leads external partner / vendor relationships to achieve strategic objectives and / or project fulfillment, including interaction model, budgetary considerations, and relevant risk / compliance requirements

Synthesizes and communicates broad view of market and / or industry changes that affect the digital marketing space

Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and / or evolving regulatory environment

May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfillment of digital marketing and / or business line objectives

Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input / thought leadership on brand, business / customer strategy, planning functions, analytics, and / or consumer research

Shareholder Accountabilities :

Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD's operating model to maximize efficiency, effectiveness and scale