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Director of Marketing
Director of MarketingPlanet 13 • Las Vegas, NV, US
Director of Marketing

Director of Marketing

Planet 13 • Las Vegas, NV, US
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Planet 13 is searching for a hands-on Director of Marketing to lead our Las Vegas market while supporting wholesale and brand marketing for our in-house portfolio (e.g., Medizin, Trendi, Dreamland, HaHa, Leaf & Vine).

You’ll own the integrated marketing plan for the Planet 13 Las Vegas Superstore and all Nevada retail, partner with Sales on trade / wholesale programs, and collaborate with the national team to launch and scale brand initiatives.

This is an execution-minded leadership role for a builder who loves data, creative, and speed.

Essential Duties and Responsibilities include the following.

Other duties may be assigned.

Lead Las Vegas market marketing :

  • Build and run the integrated calendar (paid media, CRM / email / SMS, social, content, web, in-store merchandising, events) to drive traffic, conversion, and loyalty.

Own brand and product marketing in Nevada :

  • Plan go-to-market for new drops, campaigns, and seasonal programs; oversee creative briefs, timelines, assets, and cross-functional readiness.

    • Drive wholesale & trade marketing :

  • Partner with Sales to develop sell-in toolkits (sell sheets, brand decks), B2B email, budtender education, menus / POP, and trade events; measure account activation and velocity.

    • Champion a test-and-learn culture :

  • Stand up A / B tests across channels; analyze performance and ROI; scale winners quickly.

    • Manage budget and partners :

  • Forecast, allocate, and optimize spend; brief and direct agencies, freelancers, and creators.

    • Ensure regulatory compliance :

  • Deliver accurate, compliant marketing across all Nevada channels in partnership with Legal / Compliance.

    • Lead a small, high-performing team :

  • Set goals, coach for impact, and recruit as needs grow.
  • Support product launches from concept to execution, collaborating with cross-functional teams to align on timelines and ensure regional readiness.
  • Oversee communications and PR efforts at the regional level, highlighting brand and social responsibility initiatives to boost local media impressions and community relevance.
  • Comply with all HR policies including confidentiality and non-disclosure.                                                                                                                    Assist with the implementation of company policies, standard operating procedures , and performance standards.                                                                                                                                Maintain a clean and organized work environment.
  • Daily compliance with Company policies including but not limited to; state / local regulation compliance, security protocols, access protocols, dress code, and work schedule.
  • Supervisory Responsibilities Manages a total of 3+ employees in the Marketing Departments.
  • Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.

    • Competencies To perform the job successfully, an individual should demonstrate the following competencies :

  • Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.
  • Continuous Learning - Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.

    • Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

  • Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
  • Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
  • Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
  • Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.  Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
  • Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
  • Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
  • Teamwork - Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
  • Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
  • Change Management - Develops workable implementation plans; communicates changes effectively; builds commitment and overcomes resistance; prepares and supports those affected by change; monitors transition and evaluates results.
  • Delegation - Delegates work assignments; matches the responsibility to the person; gives authority to work independently; sets expectations and monitors delegated activities; provides recognition for results.
  • Leadership - Exhibits confidence in self and others; inspires and motivates others to perform well; effectively influences actions and opinions of others; accepts feedback from others; gives appropriate recognition to others.
  • Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self-available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
  • Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
  • Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.
  • Conflict Resolution - Encourages open communications; confronts difficult situations; maintains objectivity; keeps emotions under control; uses negotiation skills to resolve conflicts.
  • Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
  • Recruitment & Staffing - Utilizes recruitment sources; exhibits sound interviewing skills; presents positive, realistic view of the organization; analyzes and forecasts staffing needs; makes quality hiring decisions.
  • Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue; conserves organizational resources.
  • Ethics - Treats people with respect; promotes a harassment-free environment; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
  • Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
  • Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
  • Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; recognizes and acts on opportunities; takes calculated risks to accomplish goals.
  • Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
  • Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
  • Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
  • Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
  • Planning / Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
  • Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
  • Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
  • The requirements listed below are representative of the knowledge, skill, and / or ability required.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Education and / or Experience Bachelor’s degree in Business Administration, Marketing, or a related field required; Master’s degree preferred.
  • At least five years or experience in marketing and long-range planning required.
  • Language Skills Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and / or boards of directors.

    • Mathematical Skills Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Ability to apply concepts of basic algebra and geometry.

  • Reasoning Ability Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
  • Computer Skills To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.
  • Certificates, Licenses, Registrations  Must possess a Nevada Dispensary Agent work card and be 21 years of age or older.
  • Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.

    • Disclaimer :

  • Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.
  • All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status.
  • The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and / or affiliates to try and gain access to your personal information.
  • This is a phishing scam.
  • Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone’s direct deposit information, and their banking login and password.
  • Planet 13’s Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees.
  • These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations.
  • If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement.
  • Thank you.   Powered by JazzHR
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