Web Growth Lead
- [job_card.full_time]
Job Description
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
Klaviyo is seeking a Web Growth Manager to drive measurable growth across all Klaviyo.com surfaces. In this role, you will lead our tactical conversion rate optimization strategy, improve top-of-funnel performance, and develop an experimentation-driven roadmap that accelerates new customer acquisition. You will partner cross-functionally with Web Strategy, Creative, PMM, SEO, International, Analytics, and Marketing Ops to deliver a world-class, high-performing website experience.
This role is both strategic and hands-on: you will define hypotheses, lead experimentation, implement AI-powered personalization features, and partner closely with engineers, designers, and marketers to bring scalable growth initiatives to life.
How You Will Make a Difference:
- Build and scale our Qualified growth strategy: You'll own the Qualified program's strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact.
- Own the UX and experimentation roadmap for foundational web journeys: You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused.
- Optimize user journeys across key acquisition channels: You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift.
- Lead cross-functional CRO initiatives: Partnering with the broader Web team, you'll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams.
- Serve as the technical owner for Optimizely and testing operations: You'll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy.
- Translate data into meaningful action: By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth.
- Foster alignment across teams: You'll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces.
Who You Are:
- 8+ years of product management experience, including 3+ years in growth or web product.
- Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation.
- Hands-on experience implementing AI-powered features in digital products.
- Strong background in web analytics, experimentation, and funnel analysis.
- Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.
- Understanding of SEO, Paid Search Optimization, marketing automation, and lead management platforms.
- Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.
- Strong analytical mindset, experience in growth hacking via experimentation and PLG.
- Excellent communication skills, ability to influence both technical and executive stakeholders.
- Experience scaling global websites across multiple languages and markets
- Knowledge of B2B SaaS or e-Commerce product growth models
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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