VP, Channel Marketing, Wealth Management

Vice President Of Channel Marketing, Wealth Management

Together we fight for everyone's opportunity for a better financial future. We will do this together with customers, partners and colleagues. We will fight for others, not against : We will stand up for and champion everyone's access to opportunities. The status quo is not good enough we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with and those we acquire throughout our lives are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage

Overview : The Vice President of Channel Marketing, Wealth Management will play a key role in supporting the firm's new wealth management business by developing practice management and sales enablement programs that attract new advisors and enhance the skills of existing advisors. This role will also focus on creating impactful marketing strategies and materials to strengthen brand presence and drive growth. The VP will collaborate closely with sales, marketing, and commercial teams to ensure alignment and execution of initiatives. This position requires strong marketing expertise and the ability to balance advisor support with consumer-focused initiatives.

Key Responsibilities :

Develop and execute marketing strategies for wealth management solutions that align with business objectives and reinforce Voya's value proposition.

Design and implement practice management and sales enablement programs to attract new advisors and help existing advisors grow their businesses and skill sets.

Create marketing materials (digital, social, webinars, print) to support advisor recruitment and client engagement.

Collaborate with B2B, B2C, creative, and commercial teams to deliver on marketing initiatives.

Track and analyze marketing performance, using insights to optimize campaigns and improve engagement.

Provide guidance and support to marketing team members, fostering collaboration and continuous improvement.

Stay informed on industry trends and consumer behavior to ensure marketing strategies remain competitive and effective.

Support adoption of marketing automation tools and leverage analytics to enhance campaign execution.

Qualifications :

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree a plus.
• 7+ years of marketing experience, preferably in financial services or wealth management, with demonstrated leadership skills.
• Proven ability to develop marketing materials and campaigns that resonate with advisors and clients.
• Solid understanding of traditional and digital marketing channels; experience with innovative approaches preferred.
• Strong communication and presentation skills.
• Experience with marketing analytics tools and metrics.
• Ability to lead and collaborate effectively across teams.
• Creative and strategic thinker with a focus on innovation and results.

Compensation Pay Disclosure :

Voya is committed to pay that's fair and equitable, which means comparable pay for comparable roles and responsibilities. The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and / or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

$180,000 - $230,000

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That's why we offer an array of plans, programs, tools and resources with one goal in mind : To help you and your family be well and stay well.

What We Offer

Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.

Reasonable Accommodations

Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.