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Marketing Manager
Marketing ManagerThe Adkins Group, Inc. • Sidney, NY, US
Marketing Manager

Marketing Manager

The Adkins Group, Inc. • Sidney, NY, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

THE ROLE

In this role you will have the opportunity to lead the Commercial Air Division’s Product Marketing team and oversee all aspects of sales and profitability. You will be accountable for top line growth and delivery of the division's margin objectives.

You will be responsible for the development of new and derivative products, maintenance (including cost management) of any heritage products and overall customer satisfaction.

You will prepare and present executive summaries on all aspects of product line for Monthly Operations Review meetings.

You will have strong interaction with Operations and Engineering to ensure that strategic customer, market and product line objectives are achieved consistent with the business unit’s strategic plan.

Duties include the following :

  • Supervise and Manage the Product Marketing team :

Assess performance

Set and monitor career objectives

Provide coaching and mentoring in order to help develop capabilities

  • Manage following key indicators on monthly basis :

    • Gross / Net Margin By Product On Orders

    Gross / Net Order Rate

    Gross / Net Revenue

    Order pipelines and forecasts

  • Monitor Market share, product or technology gaps, key customer needs and emerging customers / markets. Key Elements :

    • Market Identification & Market Share Goals

    Competitive Strengths & Weaknesses

    Pricing Strategies

    Cost Reduction Goals

    New Product Introductions

    Gross Margin Goals

    Promotional Plans

  • Field Sales Training

    • Training Tools for use on Web

    Training of new sales personnel

    Product training of Field Sales at sales meetings

  • Monthly Operation Reviews

    • Discuss issues or successes on "Path" goals

    Prepare and present monthly matrix on sales and margin objectives

    Update Management on all issues, opportunities, market commentary, and new product

  • Strategic Planning and Budgeting

    • Prepare the marketing and sales sections of the Commercial Air Division’s annual strategic plan

    Assess progress against strategic plan objectives

  • Promotional Plans

    • Literature Creation & Update

    OEM Advertising Schedule

  • Distribution Promotional Plans
  • If the following describes you, we would love to talk with you about the role!

    • You have :

  • A bachelor's degree in marketing, engineering, or a related field.
  • A strong background in product marketing, preferably in a similar industry (electronics, defense, or technology). -At least 5-7 years of progressive marketing experience, including roles in product marketing or related areas. -At least five years involvement with field sales or customers.
  • Demonstrated experience in supervising and managing marketing teams.
  • Proven ability to assess team performance, set objectives, provide coaching, and mentor team members for skill development.
  • Strong understanding of financial metrics related to product marketing, including gross / net margin analysis, revenue, and forecasting.
  • Experience in managing budgets and setting financial goals.
  • A track record of developing and launching new products successfully.
  • Experience in maintaining and optimizing existing product lines while managing costs effectively.
  • Proficiency in market research and analysis, including identifying market gaps, customer needs, and competitive strengths and weaknesses.
  • Proven ability to develop pricing strategies and cost reduction goals.
  • Experience in providing field sales training and developing training tools, especially for web-based platforms.
  • Ability to effectively communicate product knowledge to the sales team.
  • Experience in contributing to the development of annual strategic plans.
  • Demonstrated ability to assess progress against strategic objectives and make adjustments as needed.
  • Strong skills in creating and updating marketing literature.
  • Experience in developing and executing distribution promotional plans to reach target markets effectively.
  • Excellent written and verbal communication skills, as the role involves presenting executive summaries and updates to senior management.
  • While not mandatory, a candidate with technical knowledge in electronics or commercial-grade connectors and cables may be advantageous.
  • Familiarity with commercial air standards and regulations related to electronic connectors and cables can be beneficial.
  • The ability to adapt to changing market conditions and innovate in product marketing strategies is crucial. -A proven track record of achieving top-line growth and margin objectives.
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    Marketing Manager • Sidney, NY, US

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