Area Manager
The successful individual will manage the sales, operations, and staff development of the New Jersey market to achieve maximum profitability, compliance with company procedures, and excellence in customer service.
Selling and Service
- Understands and communicates organizational objectives and makes decisions that align with company priorities and values
- Endorses, models and develops area team to deliver Coach's selling and service expectations
- Oversees and provides direct input on sales strategies, initiatives and growth across all categories and partners with other Area / Districts and Corporate Partners to drive area and regional selling initiatives
- Sales / productivity goals : Reviews and provides guidance on goals that SMs / GMs set for their teams, tracks stores' performance at all times and achieves district sales goals through team
- Productivity Management : Holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
- Drives business through working with the GMs / SMs within Area regarding sales strategies, clienteling, and providing ideas and insight on how to source new customers and maintaining on-going productive relationships with customers
- Develops a clienteling strategy for the market in partnership with the Director of Retail Stores and GMs / SMs; monitors strategy over time to help stores achieve business goals and objectives
- Understands changes in local and broader markets within Area and understands and communicates potential impacts on business performance and supports the execution of local sales strategies and tactics
- Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
- Creates positive impressions with store teams and customers through proper dress code and personal style
- Acts as a brand ambassador to drive brand loyalty and business
- Coaches team on how to incorporate trends into their selling experience with customers
- Influences customer's purchase decisions by balancing patience and assertiveness
- Listens actively to understand customer and team's needs and tailors approach by reading cues
- Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking
- Encourages team to build long-term relationships with customers to drive business
- Develops both self and individual product knowledge skills and remains aware of current collections
- Protects and drives the needs of the business at all times
- Understands the positive sales impact staffing has on the business; recruits and hires accordingly
- Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing company tools
- Ensures all daily tasks are completed within stores without negatively impacting service of Coach standards
Workplace, Environment & Leadership
Creates enthusiasm and positivity for a shared vision and missionManages with integrity, honesty, fairness and knowledge promoting culture, values and vision of CoachLeads by exampleDemonstrates confidence when leading the storesTakes initiative; has a high level of ownership and accountability for results of self and othersApproaches challenges in direct and timely manner and takes action to course correct in the moment when appropriateBuilds trusting relationships with peers and teamActs as advocate for their store teams, area / district / region and BrandIs adaptable and flexible to changeSwitches gears based on the needs of the business both seamlessly and pro-activelyMaintains a calm and professional demeanor at all timesFosters an environment of teamwork and collaborationCreates short and long-term strategies to achieve personal metrics and performanceUses available resources to make informed decisions and takes appropriate partners when necessaryUtilizes company tools to keep self-informedDelegates and empowers othersRecognizes and values individual performance and communicates appropriatelyEvaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans with General Managers and Store Managers for the continuous development of staffPro-actively identifies and resolves performance problems using appropriate communication, coaching and counseling techniquesMotivate management teams to create and develop a talent bench strength by actively recruiting and interviewing candidatesRecruits, interviews, selects, on boards and retains top talentAcknowledges and reinforces the importance of how all roles contribute to the success of the storeActs as a brand ambassador within the market, inclusive of ongoing networking, public relations and clientele buildingOperations
Plans, identifies, communicates and delegates key responsibilities and practices to store management team to ensure smooth flow of operations within districtReviews store environments and key business indicators within district to identify problems, concerns and opportunities for improvementOversees daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss preventionDemonstrates strong understanding of business acumen; strategically forecasts, plans and budgets to the needs of the business (i.e. payrolls, staffing, etc.) and demonstrates the ability to teach business acumen and develop management teams to be able to appropriate plan and budget based on the needs of the businessReviews and approves stores' schedules to maximize business by ensuring managers are scheduling right people, right place, right timeInteracts and communicates with supervisor(s) and corporate partners (Visual, Merchandising, HR, LP, Finance, etc.) on a regular basis to keep them informedMaintains interior and exterior upkeep of the building with partnership from the corporate officeUnderstands and ensures management teams are able to effectively use all retail systems and reporting toolsAdheres to and reinforces all retail policies and procedures including POS and Operations proceduresLeverages Coach's tools and technology to support relationship building and clienteling efforts; including driving sales and achieving individual and team goalsVisual Merchandising & Planning
Identifies VM opportunities and needs to Director of Retail and Area VMAnalyzes stores product performance, stay current on competitor's product range, promotions and pricingEnsures stores present merchandise in a manner that will maximize sales and achieve optimum merchandise turn, and are reflective of Coach corporate directionAdditional Requirements
Experience : 7+ years of previous Store Manager experience in a comparable retail service environment, including 2+ years as a multi-store manager. Possess current knowledge of fashion trends and competition in the marketplace. A combination of education and experience will be considered.Technical : Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.)Physical : Ability to communicate effectively with customers and team (both oral and written), maneuver sales floor and meet moderate stockroom lifting and store climbing requirementsSchedule : Must be available 24 / 7 to address emergency store issues; may need to work some weekends and / or nights based on needs of the businessOur Competencies for All Employees
Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in