Manager, Ad Operations and Trafficking

Job Details

Acadia - Atlanta GA

Fully Remote

Description

Manager Ad Operations and Trafficking REMOTE

Summary :

Acadia is seeking an Ad Operations Manager to establish and lead our ad trafficking campaign delivery and media QA processes across all paid digital media channels. This foundational hire will define Acadias ad operations framework set standards for trafficking campaign setup tag management QA and post-launch governance across display video social and DSP activated campaigns.

You will be both a builder and a doer executing hands-on trafficking in Google Campaign Manager and supporting trafficking and workflow in DSPs search and social platforms while developing Standard Operating Procedures naming conventions QA checklists and automation processes that will scale across teams.

You will collaborate closely with Media Analytics Account Management and Performance Creative teams to ensure flawless campaign execution tracking accuracy creative integrity and data consistency across the agencys paid media operations. There will also be less frequent collaboration with the Retail Media team.

Key Responsibilities

Build and Launch the Function (First Six Months) :

• Establish Acadias agency-wide process for trafficking and QA from insertion order to launch and through reporting; including setup of Google Campaign Manager and trafficking templates.
• Work closely with media planning and buying teams as well as platform specialists to identify codify and document campaign handoff requirements.
• Ensure all necessary campaign input details are captured clearly and completely for trafficking.
• Partner with Media Analytics Dashboarding and Performance Creative teams to create naming conventions taxonomy standards and creative and placement hierarchy.
• Build and update the master trafficking matrix and Asana workflow to support effective team operation and project management.
• Collaborate with Analytics and Dashboarding teams to define Floodlight tagging UTM parameter standards and tracking governance.
• Document standard operating procedures for trafficking QA and tag distribution steps.
• Develop onboarding materials FAQs and reference guides making sure documentation stays updated for new and current team members.
• Deliver initial onboarding and training sessions to ensure the Ad Ops team and cross-functional partners can execute the defined processes accurately.
• Maintain ongoing monitor of inputs into established process from collborating teams with an intent to maintain adherance to the established agency ad ops process.
• Work with team leads to resolve any issues that may arise.

Ongoing Campaign Trafficking QA and Platform Support :

Cross Functional Collaboration and Training :

Governance Process Improvement and Quality :

Qualifications

Qualifications :

Success Metrics (First Year) :

What we offer - The Perks

Heres how we live our values at Acadia

Reporting Structure :

This position reports to the Head of Paid Media. It works in partnership with the Head of Integrated Media and the Director of Analytics / Dashboarding on plan activation and tag governance. The role will also include direct reports such as Ad Ops Specialists or Trafficking Coordinators in the future.

Compensation Benchmark (2025 US Market) : Title : Manager Ad Operations Base Salary : $85000 to $110000 depending on market and technical depth Bonus : 10 percent to 15 percent based on performance Location : Hybrid or Remote with East Coast time zone preferredAcadia is committed to diversity and inclusion and welcomes candidates from all backgrounds. If you are ready to build execute and elevate best in class ad operations across top media channels we encourage you to apply.

Required Experience :

Manager

Key Skills

Six Sigma,Lean,Management Experience,Process Improvement,Microsoft Outlook,Analysis Skills,Warehouse Management System,Operations Management,Kaizen,Leadership Experience,Supervising Experience,Retail Management

Employment Type : Unclear

Experience : years

Vacancy : 1

Monthly Salary Salary : 85000 - 110000