Digital & Product Marketing Associate

Job Title

Reporting into : Chief Marketing Officer

Other Key Stakeholders : Product Team, Local Marketing Teams, Business CEOs, Business Intelligence Teams, and Sales Teams.

Location : Nigeria, Ghana, Kenya, Uganda or Remote

About TATC :

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.

Our vision is to be Africa's solution to bridging the talent gap.

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

Position Summary :

We want a highly motivated and skilled Digital & Product Marketing Associate to join our B2B / B2C recruitment company. As a marketing team member, you will drive internal and external marketing efforts to promote our products and services.

The ideal candidate should possess a strong understanding of digital marketing strategies, be capable of executing innovative projects, and be adept at optimising digital marketing channels.

Key Responsibilities :

• Develop and implement internal and external marketing initiatives to increase awareness and drive demand for our products and services in B2B and B2C markets.
• Execute innovative digital marketing projects that align with our marketing objectives, such as targeted campaigns, product launches, or channel-specific initiatives.
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and propose data-driven recommendations for optimisation.
• Collaborate with internal stakeholders to identify digital marketing needs, gather requirements, and develop compelling marketing materials and content.
• Collaborate with cross-functional teams to ensure alignment and consistency in marketing messages across all online and offline channels.
• Utilise SEO techniques to enhance organic visibility and drive qualified traffic to our digital properties.
• Stay up-to-date with digital marketing trends, techniques, and best practices, and propose innovative ideas to enhance our marketing efforts.
• Assist with other marketing-related tasks as required.

Requirements :

Qualifications and Skills :

Benefits :

Salary : $800 - $1,000 (Gross)