Marketing Representative

Position Summary

The IOP Program Outreach & Marketing Manager is responsible for growing census and referrals for Riceland’s Intensive Outpatient Program (IOP) through provider outreach, community engagement, referral relationship development, and internal coordination. This role focuses on education, relationship-building, and patient flow support, while maintaining strict compliance with healthcare and behavioral health regulations.

This position is non-clinical and works closely with clinical leadership, intake, and operations teams.

Key Responsibilities

IOP Referral Development & Outreach

• Develop and maintain referral relationships with hospitals, PCPs, therapists, counselors, case managers, and community partners

• Educate referral sources on Riceland’s IOP structure, admission criteria (high-level), services, and referral process

• Conduct in-person and virtual outreach visits to referral sources

• Coordinate facility tours and meetings with clinical staff when appropriate

Community Engagement

• Represent Riceland at health fairs, networking events, and community meetings

• Build partnerships with community organizations and support groups

• Support family education sessions and program awareness initiatives Internal Coordination

• Work closely with intake and scheduling teams to ensure smooth referral conversion

• Communicate referral expectations accurately and avoid overpromising

• Identify and report referral barriers or operational gaps

Marketing Materials & Program Promotion

• Ensure IOP marketing materials are current, accurate, and compliant

• Assist in ordering and maintaining adequate inventory of brochures, flyers, and referral forms

• Support digital and social media teams with IOP-specific messaging and outreach needs Reporting & Performance Tracking

• Track outreach activities, referral sources, and conversion trends

• Provide weekly or monthly reports on outreach efforts and referral performance

• Share market feedback, competitor insights, and growth opportunities with leadership

Compliance & Professional Standards

• Maintain HIPAA compliance and patient confidentiality at all times

• Use only approved marketing language and materials

• Redirect all clinical questions to licensed clinicians

• Follow ethical marketing standards for behavioral health services

Qualifications

Required

• 2–5 years of healthcare marketing, outreach, or provider relations experience

• Experience working with behavioral health, substance use, or outpatient programs preferred

• Strong interpersonal, communication, and relationship-building skills

• Ability to represent the organization professionally in clinical and community settings

• Comfortable with in-person outreach and public-facing responsibilities