Social Media Producer, Utah

SOCIAL MEDIA PRODUCER, UT

Remote (Utah-based) | Full-Time | $60k - $75k

Join Courier Newsroom - an organization that drives journalism and empowers communities.

At Courier Newsroom, we're reinventing local media to inform and empower communities through impactful reporting. Our mission is rooted in civic engagement and equity-and we're growing fast.

COURIER Newsroom is committed to building an inclusive workplace that values diverse perspectives and lived experiences. We strongly encourage women, people of color, individuals with disabilities, LGBTQ+ candidates, and those from all backgrounds to apply. As an equal opportunity employer, we strive to break down barriers and ensure every team member feels seen, heard, and supported.

Role Overview

We are looking for a Social Media Producer to own and execute social marketing strategy for a new state market, helping to build up the brand, drive audience growth, and support editorial storytelling tailored to the state's unique ecosystem.

This role is ideal for a strategic and creative marketer who understands how to activate audiences on social platforms and partner closely with local teams. You will collaborate with a local Political Correspondent to develop content that grows, activates and cultivates a new audience.

This role requires someone who is highly self-directed, resourceful, and comfortable building a social and brand strategy from scratch. As one of the first hires in the state, you will play a key role in shaping how we introduce the brand, build trust, and grow engagement in a newly launched state.

Responsibilities

Regional Social Strategy & Execution

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs.
• Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling.
• Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.).

Content Creation & Platform Management

• Produce state-specific social content-graphics, carousels, short-form videos, captions, and community engagement posts.
• Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action.
• Manage posting schedules and daily publishing across priority platforms.
• Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content.
• Comfort being on-camera for presenter lead shortform videos as needed

Audience Growth & Community Engagement

• Monitor platform trends and identify opportunities to expand reach in the state.
• Engage directly with local audiences-answering comments, encouraging conversation, and building community trust.
• Collaborate with state correspondents to amplify key reporting, explainers, and political updates.
• Identify opportunities for social collaboration and partnerships with local influencers, organizations, and communities.

Data, Insights & Optimization

• Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies.
• Develop weekly reports on audience growth, engagement trends, and opportunities for improvement.
• Identify platform-specific A/B tests and iterate quickly based on insights.

The Ideal Candidate

Experience & Skills

• 4+ years in social media management, digital audience engagement, or a similar role-ideally within a newsroom, media company, advocacy organization, or campaign environment.
• Proven experience managing multi-platform social strategies and creating engaging content tailored to specific audiences.
• Strong understanding of social analytics and how to turn insights into actionable strategy.
• Excellent writing and editing skills, with a knack for translating complex information into accessible, compelling posts.
• Comfort creating short-form video and appearing on-camera when needed.
• Familiarity with Canva, Emplifi, CapCut, Meta Business Suite, and similar platforms.
• Experience working across multiple markets or tailoring messaging to local communities is a plus.

Mindset

• Highly collaborative, proactive, and adaptable in a fast-paced, startup-like environment.
• Excited about helping launch new state markets and building trust with local audiences.
• Creative, experimental, and data-driven, with a strong sense of platform culture and trends.
• Passionate about values-aligned storytelling and reaching audiences underserved by traditional media.

Courier Newsroom offers the following benefits:

• Unlimited Paid Time Off (PTO), 11 paid holidays a year
• An Employee Assistance Program (EAP)
• Full suite of health benefits
• $500 home office reimbursement
• 401k
• Flexible working arrangements

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