LN Media & Sponsorship || Director, Brand Promotion

Director, Media & Sponsorships Brand Promotions

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

We're seeking a highly organized, self-motivated, and extremely detailed oriented Director to join our dynamic Media & Sponsorships Brand Promotions team. You will be responsible for team management; promotion strategy for national and global teams; promotional media planning; and management of select promotion activations, including planning, execution, and legal compliance of sponsored sweepstakes, instant wins, contests, gift with purchase, reward loyalty, and other promotional offers ensuring they meet business and client goals and adhere to industry and legal standards. The role requires someone who operates in a high-volume, fast-paced environment, who has a high standard for quality, an effective communicator and manager, and is comfortable managing several projects and team members simultaneously.

What This Role Will Do

• Create and implement comprehensive promotional sales and product strategies and processes that support business, client, and team objectives.
• Lead, mentor, and motivate the promotion management team, working closely with internal and external personnel to launch effective and legally compliant promotions.
• Set team goals and implement operational processes. Assist in new hire training.
• Collaborate with other departments to ensure alignment and consistency, including creative, legal, and digital requirements, that meet or exceed industry standards.
• Ensure all promotions comply with relevant country, federal, state, and local laws and regulations.
• Oversee monthly code product redemption reporting and financial reimbursement.
• Define project or product scopes, KPIs, timelines, requirements, and deliverables that support business and brand goals in collaboration with cross-functional teams.
• Direct management of select sponsored promotions and marketing projects each year to achieve strategic objectives. Project management includes creating timelines for deliverables and milestones, budget tracking, quality assurances, legal requirements, website / marketing / social copywriting, marketing metrics, stakeholder approvals, media optimization, analytics, fraud oversight, invoicing, project launches and maintenance, prize fulfillment, and recaps / case studies.
• Identify and manage project and team dependencies including conflict resolution, fan support solutions, fraud oversight, and contingency plans.
• Work with media teams to develop promotional media packages to drive engagement rates. Analyze promotion and marketing results to determine cost effectiveness of programs and advertising campaigns.
• Build, develop, and grow any business relationships vital to the success of the team, including year-to-year ideation and strategic sales planning.
• Website, marketing, and social copywriting and editing.
• Establish and maintain consistent and high-quality sales and project communication with all external and internal stakeholders via Asana, phone, email, Slack, Zoom / Teams, and / or in person meetings.
• Team project testing and quality assurance.
• Perform other job-related duties and priority projects as assigned by management.

What This Person Will Bring

Benefits & Perks

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits :

Health : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

Yourself : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

Wealth : 401(k) program with company match, stock reimbursement program

Family : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

Career : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

Others : Volunteer time off, crowdfunding match

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, or any other basis protected by applicable law.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.

The expected compensation for this position is : $145-160K. Pay is based on a number of factors including market location, qualifications, skills, and experience.