Paid Search Specialist

Paid Search Specialist

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency that is headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We are seeking an experienced paid search specialist to build, manage, and optimize search campaigns for our clients. The ideal candidate has extensive experience in Google Ads, Google Analytics, and Google Tag Manager. This role is a part-time, hybrid position based in Las Vegas. The ideal candidate will be available during mutually agreed upon schedule.

Duties And Responsibilities :

• Develop, launch, and manage paid search campaigns across multiple client accounts on behalf of MassMedia.
• Continuously identify and execute performance optimizations for the paid search campaigns and utilize client paid media tracker to track shifts and optimizations.
• Collaborate with MassMedia's internal teams to produce and deliver weekly and monthly reports, ensuring all client reporting requirements are met on time.
• Work closely with MassMedia's internal teams to deliver strategic, results-driven work aligned with client objectives and campaign briefs.
• Write compelling, search-optimized ad copy and build relevant ad extensions to enhance campaign performance, improve click-through rates, and support overall SEO alignment.
• Monitor, manage, and optimize client budgets to maximize return on ad spend (ROAS) and overall campaign efficiency.
• Set up and configure tracking infrastructure including Google Tag Manager, GA4, and platform-specific pixels for all relevant client campaigns.
• Ensure accurate campaign performance attribution by implementing and managing UTM tagging across all paid search initiatives.