Digital Marketing Specialist

Hunton Services is seeking a driven, creative, and highly organized Digital Marketing Specialist to lead and elevate our digital presence across Hunton Services (HS) and Hunton Rental Services (HRS). This role owns day-to-day digital marketing execution, including website management, SEO, digital campaigns, content development, and performance reporting. The ideal candidate is both a storyteller and an analyst who can create compelling content such as videos, blogs, and case studies while also tracking leads, analyzing campaign performance, and delivering data-driven insights. This position plays a key role in strengthening our brand, increasing customer engagement, and supporting revenue growth across business units.

Come work for an industry leader that has been recognized both locally and nationally as one of Top Places to Work!

Key Responsibilities:

• Own and manage HS and HRS websites, ensuring accuracy, performance, and optimization
• Implement and continuously improve SEO strategies
• Plan, execute, and manage digital marketing campaigns across multiple channels
• Develop, track, and enhance KPI frameworks to measure digital performance
• Track leads throughout the full funnel (MQL → SQL → Closed Won)
• Analyze campaign performance and present monthly insights and recommendations to leadership
• Create and edit video content for digital channels
• Develop case studies, blog posts, and news content
• Execute email marketing campaigns
• Support social media content creation and audience engagement
• Attend sales and operations meetings as needed
• Provide administrative and miscellaneous marketing support as required
• Perform additional duties based on skill set and business needs

Required Skills & Competencies:

• Excellent verbal and written communication skills
• Strong copywriting and storytelling abilities
• Ability to manage multiple priorities in a fast-paced environment
• Strong organizational, time management, and project management skills
• High attention to detail with strong follow-through
• Collaborative team player with a positive, proactive attitude
• Proficiency in Adobe Creative Suite, Microsoft Excel, Word, PowerPoint, and Outlook
• Solid understanding of social media, digital marketing, and traditional marketing principles

Preferred Qualifications:

• Experience with Google Ads, Bing Ads, and GA4 (preferred but not required)
• Working knowledge of conversion rate optimization (CRO) principles and landing page best practices

Education & Experience:

• Bachelor's degree required
• 2–3 years of experience in digital marketing, PPC, or performance marketing