Business Development Account Manager

Reporting directly to the Vice President of Sales, the Business Development Account Manager serves as the primary representative and advocate for the home health agency and Nurse Registry within the community. This role is responsible for building and nurturing relationships with healthcare professionals, community organizations, referral partners, and prospective clients to increase awareness of our home health services and drive referrals. The Business Development Account Manager plays a key role in growing the agency’s client base, strengthening its community presence, and supporting the delivery of exceptional, high-quality care to individuals in need of home health services.

Key Responsibilities

• Relationship Building: Develop and maintain strong relationships with healthcare professionals and key stakeholders within our target communities. Cultivate partnerships that enhance the company’s presence and strengthen its footprint across both the Registry and Medicare Agencies.
• Community Outreach: Partner with the Client Experience Specialist team to integrate the company into communities within assigned region(s). Identify and pursue opportunities to participate in community events, health fairs, and educational seminars to increase awareness of home health services that serve our target clientele. Represent the company’s nurse registries and agencies at networking events, conferences, and professional associations to expand visibility and community engagement.
• Generate Results: Achieve quarterly goals related to outreach touchpoints, referrals, and/or revenue as established by leadership.
• Professional Development: Stay current with industry trends, best practices, and emerging technologies in home health care and community outreach. Participate in approved training programs, conferences, and continuing education opportunities with the consent of the VP of Sales to continuously enhance knowledge and skills.
• Regulatory Compliance: Ensure adherence to all applicable laws, regulations, and industry standards governing home health agencies, nurse registries, and healthcare marketing practices. Maintain strict compliance with HIPAA regulations and safeguard patient confidentiality at all times. Uphold compliance with Stark Law regulations, which prohibit specific referral and financial arrangements between healthcare providers.

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field (preferred).
• Demonstrated experience in account management, sales, or customer service roles.

Skills & Competencies

• Exceptional verbal and written communication skills when engaging with clients, caregivers, and staff.
• Maintains confidentiality and demonstrates professionalism in all interactions.
• Approachable, supportive, and adept at fostering strong relationships.
• Strong interpersonal and communication abilities, both written and verbal.
• Excellent organizational and time management skills, with attention to detail.
• Proficient in CRM software (e.g., CareFunnel, Matrix) and Microsoft Office Suite.
• Skilled in data analysis and capable of turning insights into actionable strategies.
• Proactive problem solver with a client-focused mindset.
• Collaborative team player with a positive, can-do attitude.
• Flexible and adaptable to schedule changes, including occasional on-call responsibilities.

Work Environment

• This position requires regular travel to community marketing events and other initiatives that support lead generation. Reliable transportation is essential and some evening or weekend work may be required.
• A positive attitude, commitment to operational excellence, and willingness to work cross-functionally are key to ensuring each client consistently experiences the highest standard of in-home care.
• This is an in-person role.