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Director of Product Marketing
Director of Product MarketingSift • San Francisco, CA, United States
Director of Product Marketing

Director of Product Marketing

Sift • San Francisco, CA, United States
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  • [job_card.full_time]
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Overview

Head of Product Marketing at Sift. Reporting to the VP of Marketing, this is an individual contributor role today, with the opportunity to shape and grow the function over time. As product velocity increases, you’ll translate technical innovation into compelling, field-ready messaging without pulling product and engineering into every conversation. You’ll scale enablement, lead technical storytelling, and help drive customer education in a category where expectations are evolving and prospects still rely on legacy tools and workflows.

Responsibilities

  • Continuously Improve Sales Enablement : Build and maintain sales collateral and assets that evolve with the product. Create field-ready decks, demo flows, talk tracks, and objection-handling tools. Help scale the sales team without scaling dependency on product and engineering.
  • Make Customer Education a First-Class Product : Help engineers onboard faster and understand the why behind Sift. Collaborate on demos, product & feature walkthroughs, and technical content that makes our value self-evident.
  • Highlight Sift’s Engineering Advantage : Translate deep technical decisions into competitive advantage. Partner with product and forward-deployed engineers to identify what sets us apart, and tell that story credibly across channels.
  • Own Competitive & Market Positioning : Monitor adjacent tools and lookalike platforms. Define the category, not just react to it. Build tools and messaging that equip the field to defend our position and shift customer perception.
  • Showcase Momentum & Social Proof : Turn customer wins into strategic assets. Build and scale content programs (case studies, event collateral, press) that demonstrate adoption, traction, and credibility, especially in defense, aerospace, and capital markets.
  • Drive Launch Strategy & Messaging : Support GTM execution for new features and product lines. Define launch scope, partner with teams across the company, and own the messaging that introduces Sift to new audiences or capabilities.

Qualifications / Skillset

  • Deep Technical Fluency : You’ve worked as an engineer, developer, or solutions architect, or spent years adjacent to technical teams. You can speak credibly to engineering buyers. Backgrounds in electrical, aerospace, or embedded systems are a strong plus.
  • Proven Storytelling Instincts : You’ve written technical blogs, product content, tutorials, or launch messaging that engineers actually use. You know how to explain why something matters, not just how it works.
  • GTM Execution Across Channels : You’ve contributed to product launches, sales campaigns, or competitive positioning. You understand how technical messaging appears across the funnel, from web copy to battlecards to founder decks.
  • Strong Sales Enablement Muscles : You’ve worked with sales and can create high-fidelity content that scales.
  • Strategic Market Awareness : You can frame a product in a way that matters to customers and resonates in the market; tell the space, problem, and stakes.
  • Operational Ownership : You’ve worked across functions, taken initiative, and can ship outcomes with limited oversight.
  • Bias for Action : You’re comfortable in early-stage environments where things change weekly, and you can convert velocity into learning.
  • Mission Orientation : You care about products engineers rely on to build what’s next.

    • Location & Eligibility

    Location : Sift’s headquarters is in El Segundo, CA. In-person collaboration twice a week (Mondays and Thursdays). We prefer local candidates but are open to relocating to LA or considering remote work from the San Francisco Bay Area for the right candidate.

    Salary range : $170,000 - $210,000 per year. Plus equity and benefits.

  • US Person Required : Must be a U.S. Citizen or Green Card Holder due to ITAR / EAR compliance requirements.

    • #J-18808-Ljbffr

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