Aesthetic Marketing Specialist

Job Description

Job Description

Position Overview

Apex Skin is a skincare facility that empowers employees to deliver exceptional patient experiences. Join our team as the Aesthetic Marketing Specialist where you will play a vital role in driving the success of the aesthetic service line by developing and executing marketing strategies that enhance patient engagement, support business growth, and maintain brand consistency. This position blends creativity with analytics—ensuring every initiative not only looks great but also drives measurable results.

Key Responsibilities

• Lead the planning, execution, and reporting of marketing promotions and campaigns across all aesthetic services.
• Develop annual and monthly marketing calendars, define campaign goals, and track performance against KPIs.
• Manage cross-functional projects ensuring alignment between marketing, clinical staff, and leadership.
• Oversee planning, coordination, and promotion of aesthetic events, open houses, and patient engagement experiences.
• Ensure all events align with brand standards and support business objectives.
• Uphold and enforce brand guidelines to ensure a consistent and elevated aesthetic across all channels.
• Collaborate with creative teams to develop assets and refine the creative process.
• Contribute to the development of creative guidelines and processes that streamline content creation.
• Write and edit engaging copy for digital and print materials, including social media, emails, website, and patient communications.
• Coordinate content production with internal teams, influencers, and external partners.
• Serve as the owner of the aesthetic shop site / store, overseeing product listings, pricing accuracy, and promotional updates.
• Manage website and menu pricing projects in collaboration with the marketing and aesthetics teams.
• Ensure active promotions, offers, and gift cards are communicated effectively across departments and to patients.
• Develop strategies to enhance the aesthetic patient journey, from first contact to post-treatment follow-up.
• Lead customer journey mapping and segmentation initiatives to improve personalization and retention.
• Partner with clinical teams to identify opportunities to improve satisfaction and conversion rates.
• Implement and manage marketing CRM tools to enhance communication, segmentation, and reporting.
• Conduct competitive analysis to identify trends and opportunities.
• Track, measure, and report on marketing initiatives to ensure continuous improvement.
• Remain proactive in identifying new trends, technologies, and patient engagement strategies in the aesthetics industry. Manage an annual calendar, working in advance to ensure enough lead time to fully execute each effort successfully, and applying lessons learned to improve in the future.
• Develop and refine methods to accurately assess marketing effectiveness and ROI.

Qualifications

Preferred Skills

About Us.......Who We Are

We are Apex Skin. Our goal is to provide the highest quality dermatology and dermatologic surgery care to patients in Northeast Ohio in a prompt and compassionate manner. A strong commitment to delivering an exceptional patient experience, prompt access to care, including same day appointments, and service and education to the community are our core values.

What We Offer

Apex Skin offers a comprehensive benefits plan that includes a Monday thru Friday schedule, Paid Time Off, Paid Holidays, Holidays off, Medical, Dental, Vision, Life Insurance, Short-Term Disability and 401(k), Discounts on Derm services, Travel and leisure discounts, sporting event, concert and special event discounts, discounted movie tickets and more!

Apex Skin provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Apex complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.