Marketing Analytics Lead

Marketing Analytics Lead

At Koalafi, we believe in a world where no one has to put an important purchase on hold. That's why we're making it easier for more people to pay for big purchases over time.

Retailers across the country rely on us to offer flexible lease-to-own financing to their non-prime consumers, while increasing sales and strengthening customer loyalty. Their 2M+ customers love us because we provide a flexible way for them to make payments and give them an opportunity to improve their credit. Our 200+ Koalafi teammates enjoy inspiring and challenging work that accelerates their careers.

Interested in learning more about how we're transforming the financing experience and joining our team?

What You'll Do

Koalafi is seeking a Marketing Analytics Lead to build and lead the analytical foundation of our growing marketing function. This is a high-impact role responsible for developing attribution frameworks, evaluating campaign and channel performance, shaping go-to-market test strategy, and partnering with marketing leadership to scale our direct-to-consumer and business-to-business marketing efforts.

In this role, you'll work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance, and accelerate Koalafi's channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives.

This is a rare opportunity to build a marketing analytics foundation from the ground up for a high-growth fintech companywhile shaping how we understand, influence, and grow our customer base.

Marketing Analytics & Attribution

• Build Koalafi's first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns.
• Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs.
• Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
• Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams.

Experimentation & Insights

Direct-to-Consumer Growth

B2B Support

About You (Qualifications)

Why Choose Koalafi

A career at Koalafi means opportunities to tackle exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll get outside your comfort zone, build meaningful relationships, and most of all, take charge of projects that ultimately help people get the things they need most.

Benefits

At Koalafi, you will have a direct impact on our products and help shape the company's success. We offer competitive compensation & benefits packages to keep you at your best :

Who We Are & What We Value