Associate Director Marketing, Strategic Customer Growth

Associate Director Marketing, Strategic Customer Growth

Join to apply for the Associate Director Marketing, Strategic Customer Growth role at BD Nogales Norte .

BD is one of the largest global medical technology companies, advancing the world of health™ through innovation in design, engineering, manufacturing, and marketing. Our purpose is to transform impossible challenges into lasting solutions that turn dreams into possibilities.

Primary Responsibilities

• Owner of Capital, Software, Support, and Consumables Revenue Growth Achievement
• Own, execute and track US Region annual strategic review (ASR) needle movers and commercial excellence growth initiatives.
• Define and deliver GTM strategy, brand positioning, segmentation, and insights.
• Execute omnichannel brand campaigns to drive awareness, lead generation, and opportunity pipeline.
• Drive competitive differentiation and strategies across BD Alaris™, BD Medication Administration, MMS Medication Use Process, BD Connected Care, and One BD initiatives.

Role Executables

Develop an annual strategic marketing plan aligned to BDWOM SWOT and GOST.

Lead downstream marketing efforts in the US region, ensuring alignment with BD MMS Sales Process.

Leadership

Education and Experience

Workplace Policy

BD prioritizes on‑site collaboration, generally requiring a minimum of 4 days in‑office per week, while offering flexible arrangements when appropriate. Some roles may be remote or field‑based, with specific arrangements indicated in the posting.

For certain positions, employment is contingent upon proof of full vaccination against COVID‑19. Testing may be available or required in specific locations. Accommodations are provided pursuant to applicable law.

Compensation and Benefits

Salary range : $150,900.00 – $249,000.00 USD annual.

Equal Opportunity Employer Statement

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, and other legally protected characteristics.

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