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Brand Marketing Director
Brand Marketing DirectorIronclad • Minneapolis, MN, US
Brand Marketing Director

Brand Marketing Director

Ironclad • Minneapolis, MN, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Brand Marketing Director

Business runs on contracts. Every dollar earned, relationship formed, and advantage gained comes down to the contract that makes it real. But getting a contract done is more complicated than it should be. And when contract data is buried, leaders can't see risks, obligations, or act in time.

Ironclad is the leading AI contracting platform that transforms agreements into assets. Contracts move faster, insights surface instantly, and agents push work forward, all with you in control. Whether you're buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. That's why the world's most transformative organizations, from OpenAI to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.

We're looking for a visionary Brand Marketing Director to help define the next chapter of Ironclad's growth. In this role, you'll own strategy, storytelling, and creative content that drives perception, awareness, and customer affinity. You'll build a standout brand from the inside out - aligning the company around a clear narrative and bringing it to life through bold campaigns, social media, talent branding, and thought leadership. This is a highly creative and strategic role for a leader who can turn complex ideas into compelling stories, experiment with new approaches, and strengthen Ironclad's position as the AI category leader.

What You'll Be Doing

Brand Strategy & Positioning

  • Partner closely with VP Brand Marketing to evolve Ironclad's global brand strategy, architecture, brand voice and messaging
  • Monitor and manage brand awareness and perception
  • Partner cross-functionally to align brand strategy with product roadmap & business goals
  • Own corporate-level audience and market insights

Creative Content Leadership & Social Media Excellence

  • Create perception-shifting content that goes beyond traditional campaigns, including video, written content, social media, podcasts, and emerging formats that capture attention and drive engagement
  • Lead our social media team & strategy across platforms, with particular focus on engaging, standout creative that drives conversations

    • Cross-Functional Brand Activation

  • Partner with communications to drive executive thought leadership and earned media coverage.
  • Collaborate with growth marketing and PMM to infuse brand storytelling into product launches, events, campaigns, and pipeline-driving initiatives.
  • Work with recruiting and HR to strengthen Ironclad's talent brand - ensuring consistency across candidate touchpoints and reinforcing Ironclad's AI leadership.
  • Champion customer storytelling that highlights impact and builds trust with enterprise audiences.

    • What You'll Need

  • Exceptional Writing Skills : You're a master wordsmith who can craft everything from snappy social media posts to in-depth thought leadership articles that captivate and inform
  • Powerful Storytelling : Strong creative instincts for content, with the ability to brief and collaborate with designers, videographers, and creative teams to produce breakthrough work
  • Cross-Functional Leadership : Demonstrated ability to influence and collaborate across departments without direct authority, building brand champions throughout the organization
  • Innovation Mindset : Natural experimenter who stays curious about new platforms, technologies, and creative approaches
  • Results-Driven : Ability to balance creative vision with measurable business outcomes, using data to inform and optimize brand strategies
  • Health, dental, and vision insurance
  • 401k
  • Wellness reimbursement
  • Take what you need vacation policy
  • Generous parental leave for both primary and secondary caregivers

    • Base Salary Range : $220,000.00 - $260,000.00

    The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad's competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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    Director Brand Marketing • Minneapolis, MN, US

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