Marketing & Brand Manager

Job Description

Job Description

Position Overview :

Leads all marketing efforts to promote the salon’s services, enhance brand identity, and drive customer acquisition and loyalty.

Key Responsibilities :

Develop and implement digital and offline marketing strategies.

Manage social media accounts, content creation, and ad campaigns.

Coordinate events, promotions, and influencer partnerships.

Analyze market trends and client feedback to guide campaigns.

Maintain brand guidelines and public image.

Qualifications :

Bachelor’s degree in Marketing, Communications, or related field.

3–5 years experience in marketing or branding roles.

Strong knowledge of digital marketing tools and analytics.

Excellent creativity, writing, and communication skills.

Performance Indicators :

Growth in client acquisition and retention.

Engagement and reach across marketing channels.

ROI of marketing campaigns and promotional activities.