Marketing Manager, B2B - Retail Pharmacy

Omni-Channel Marketing And Sales Enablement Specialist

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Support the design and execution of omni-channel marketing and sales enablement campaigns to drive the value perception and business growth of CVS Retail Pharmacy among Business-to-Business (B2B) stakeholders.

Key Responsibilities :

• Develop / support delivery of marketing campaigns, content, and initiatives across core channels (digital, social media, email, events, sales enablement) to increase brand value and retail health solution growth.
• Develop and maintain B2B sales collateral (e.g., pitch decks, 1-pagers, solution overviews), ensuring alignment with CVS Retail Pharmacy's value proposition and supporting sales team efforts.
• Conduct targeted market and customer research to inform campaign messaging, support claims, and ensure content relevance.
• Gather and synthesize customer and market insights, as well as competitive intelligence, to support campaign and collateral development.
• Coordinate with cross-functional partners-sales, product, creative services, legal, and external agencies-to ensure timely and compliant execution of marketing deliverables.
• Support the creation, update, and management of digital content (website, articles, etc.) in partnership with marketing colleagues and internal / external creative teams.
• Monitor and report on campaign performance using key metrics (e.g., engagement, reach, conversion rates), and support data-driven optimization efforts.
• Stay current on industry trends and best practices to help identify new B2B marketing opportunities.
• Manage project timelines, deliverables, and internal processes to ensure projects are executed on schedule and within scope.

Required Qualifications :

Preferred Qualifications :

Core Competencies :

Education :

Bachelor's degree in Marketing, Communications, Business, or related field.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is :

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.