Director of Digital Brand Marketing, IHFM

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives.

We are seeking a visionary and results-driven Brand & Digital Marketing Director to lead our brand strategy and digital marketing initiatives. This role is responsible for shaping brand identity, driving digital engagement, and delivering measurable growth across all digital channels. The ideal candidate is a strategic thinker with a strong creative sensibility, deep digital expertise, and proven leadership experience.

Key Responsibilities

Brand Strategy & Management

• Develop and articulate a compelling brand vision that aligns with the company’s mission, values, and long-term strategic goals.
• Lead brand architecture and positioning efforts to ensure clarity and differentiation in the market.
• Oversee the creation and evolution of brand guidelines, ensuring consistency across all internal and external communications.
• Conduct regular brand health assessments using customer insights, market trends, and competitive analysis to inform strategic decisions.
• Create marketing and brand plans, tools and collateral for multiple products or portfolio. Identify new target segments and deliver positioning options with implications globally. Partner with existing agencies to create plans and implement innovative marketing approaches / tools and may identify new vendors based on needs of the business. Coach marketing team members on agency vendor management

Digital Marketing Leadership

Data-Driven Decision Making

Innovation & Growth

What you'll need (Required) :

Preferred Skills :

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For Illinois, the base pay range for this position is $156,000 to $221,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity / Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.