Sales Director - Surgical Visualization and Guidance

Regional Director

As the Regional Director you will be responsible for executing to the company strategy, meeting regional business objectives, preparing quarterly regional sales forecasts and participating in the determination of market potential and sales expense estimates. You will monitor region sales performance on an ongoing basis, integrates individual territory plans and account profiles into a broader regional sales plan. The role is responsible for orders, revenues, and profitability targets. The position reports to the VP Sales North America.

Roles and Responsibilities

• Regional Sales Planning : Integrates individual territory plans and account profiles into a broader regional sales plan and coaches' sales team accordingly.
• Forecasting : Prepares weekly and quarterly regional sales forecasts and participates in the determination of market potential and sales expense estimates.
• Performance Monitoring : Monitors regional sales performance on an ongoing basis, initiating corrective action as required.
• Account Targeting : Develop, implement, and monitor a regional account targeting program.
• Understands regional IDN and VA landscape within the region.
• CRM Compliance : Ensures broad team compliance of CRM tool, with specific focus on sales opportunities (correct and timely staging, estimated order dates and budget amount), quoting, forecasting, win / loss analysis, competitive systems information, and updated customer contacts.
• Sales Growth : Identify sales forecast gaps, submit corrective strategies and implements aggressive sales growth.
• Coaching : Coach sales representatives on selling skills and account targeting, sharing personal selling experiences to motivate and teach applicable skills.
• Industry Knowledge : Maintains knowledge of the industry and the competition within the regional market, seeking information from physicians, strategic industry partners, suppliers, players and providers and others to challenge, modify and prioritize regional strategies and prepares their team to counter the competition.
• Customer Records : Ensure effective implementation of representative customer records, key contacts, reports, and company policies.
• Demo Equipment Maintenance : Responsible for the proper maintenance of company demo equipment and lease vehicles within the assigned region.
• Expense Management : Plan and control expenses to ensure sales objectives are met within budget. Responsible for revenue budgets.
• Relationship Building : Develop and maintain relationships with key BK Medical functional areas with specific focus on : Neurosurgery specialists, CES team, Product Strategy Managers and Commercial Operations (Customer service and Field Service). Attend and participate in customer, company and industry sponsored forums and courses.
• Talent Development : Maintains talent mindset and actively develops pipeline of future BK Medical sales representative candidates.
• Recruiting : Ensures that policies are followed in recruiting and selecting the best talent.
• Field Support : Spends a minimum of 60% time in the field with each sales representative to support their professional development needs and to maintain and develop strong relationships and understanding of the customer.
• Product Knowledge : Maintains the skills and knowledge to sell the entire product line to all applicable buying influences and can differentiate each product line against the competitor's products in front of the customer.

Required Qualifications

Desired Characteristics

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).