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Director, Product Marketing, Mailchimp
Director, Product Marketing, MailchimpIntuit • Atlanta, GA, US
Director, Product Marketing, Mailchimp

Director, Product Marketing, Mailchimp

Intuit • Atlanta, GA, US
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  • [job_card.full_time]
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Director, Product Marketing, Mailchimp

Reporting to the Senior Vice President, Marketing, this executive will be responsible for Intuit's Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including :

  • Scaled Acquisition
  • Mobile Messaging
  • Transactional Email / Messaging

This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.

We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization : someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We're looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.

Responsibilities

  • Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
  • Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
  • Develop the segmentation and positioning strategy, and enable GTM readiness
  • Identify and unlock new opportunities for growth : customer segments, product experiences, and business models
  • Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
  • Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
  • Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
  • Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
  • Serve on the US Marketing extended leadership team

    • Qualifications and Attributes :

  • Deep product marketing craft expertise : End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
  • Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
  • Expertise in digital marketing solutions related to marketing automation and email marketing platforms
  • Domain expertise in SaaS, fintech, financial services preferred
  • Demonstrated track record of driving transformation with winning outcomes
  • Experience leading people managers (minimum 2nd line management experience)
  • Demonstrable comfort and agility with leveraging data to create winning outcomes
  • Proven success in partnering, influencing, and collaborating internally and externally
  • Proven ability to hire and grow world-class marketing professionals

    • Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is :

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