Sales Director

Sales Director

Summary

The Sales Director is a key driver of Sojern's business-to-business sales within the media agency landscape. This role focuses on establishing Sojern as the travel data provider of choice for agencies planning and executing travel advertising campaigns. The Sales Director will achieve this by developing, growing, and managing relationships with major holding company agencies, with a core emphasis on promoting and selling Sojern's Travel Audiences. This position demands a deep understanding of the agency landscape, strong industry relationships, and a proven track record of success in data-driven advertising sales.

Essential Duties and Responsibilities

• Develop and execute a strategic plan to position Sojern's Travel Audiences as the premier solution for agencies seeking to reach and engage travel audiences.
• Cultivate and maintain strong relationships with key decision-makers and influencers within major holding company agencies.
• Secure new agency-level agreements for the use of Sojern's Travel Audiences in advertising campaigns.
• Manage and grow existing agency relationships, identifying opportunities to expand the utilization of Sojern's Travel Audiences across various campaigns and initiatives.
• Serve as a subject matter expert on Sojern's Travel Audiences, effectively articulating their value proposition and benefits to agency clients.
• Collaborate closely with internal teams (e.g., product, marketing, customer success) to ensure seamless delivery and optimization of Sojern's Travel Audiences to agency partners.
• Maintain accurate records of agency interactions and sales activities in Salesforce.
• Meet and exceed quarterly sales targets, focusing on increasing the adoption and usage of Sojern's Travel Audiences.

Success Criteria

• Deep understanding of the media agency landscape: Possesses extensive knowledge of the structure, operations, and key players within major holding company agencies.
• Strong agency relationships: Demonstrates a proven track record of building and maintaining relationships with key decision-makers within media agencies.
• Data-driven advertising expertise: Possesses a strong understanding of data-driven advertising principles and best practices, with the ability to effectively communicate the value of Sojern's Travel Audiences to agency clients.
• Strategic planning and execution: Develops and implements effective strategic plans to achieve sales objectives, with a focus on promoting Sojern's Travel Audiences within the agency landscape.
• Cross-functional collaboration: Effectively collaborates with internal teams to ensure successful integration and utilization of Sojern's Travel Audiences in agency campaigns.
• Sales acumen: Possesses strong sales skills, including the ability to identify opportunities, develop proposals, and close deals that drive the adoption of Sojern's Travel Audiences.
• Communication and presentation skills: Communicates effectively and delivers persuasive presentations to agency clients, highlighting the unique benefits and value proposition of Sojern's Travel Audiences.

Qualifications

• Minimum of 6 years of experience in digital and programmatic advertising sales, with a significant portion focused on working with media agencies and selling data-driven solutions.
• Proven track record of success in securing agency-level agreements for data products or services.
• Strong network of contacts within the media agency world.
• Deep understanding of the programmatic ecosystem and the role of audience data in digital advertising.
• Proficiency in Salesforce, Gsuite, and Office products.
• Bachelor's degree from an accredited college or university.
• Travel required: 30-50%

What We Have For You:

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

• Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community
• Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration
• Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As
• Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources
• Growth: Learning & development stipend, mentorship program, career development programs, leadership training
• Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern's products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!