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Senior/Lead CRM Manager
Senior/Lead CRM ManagerIGAMINGHUNT • Pittsburgh, PA, US
Senior / Lead CRM Manager

Senior / Lead CRM Manager

IGAMINGHUNT • Pittsburgh, PA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Senior / Lead CRM Manager

We are looking for a Senior / Lead CRM Manager to take ownership of engagement and retention strategies across sports betting and casino brands in Latin America. This role is ideal for someone with strong CRM expertise in the iGaming industry and a passion for personalized, data-driven communication.

This role is fully remote.

Responsibilities :

  • Develop and execute CRM strategies across the full customer lifecycle, including acquisition, activation, retention, and reactivation
  • Plan, launch, and evaluate promotional campaigns across multichannel communication (email, SMS, push, auto calls)
  • Create and manage advanced segmentation strategies based on behavioral and transactional data
  • Design and run A / B and multivariate tests to optimize performance and improve KPIs
  • Build and refine automated player journeys and retention funnels
  • Develop monthly promotional calendars including bonus campaigns and gamification mechanics
  • Collaborate with product, design, and content teams to deliver on-brand messaging and promotional assets
  • Track key CRM KPIs daily, weekly, and monthly to measure impact and guide optimization
  • Analyze campaign performance to identify areas for improvement and drive better engagement
  • Ensure all activities align with internal standards and industry compliance regulations

Requirements :

  • 3+ years of CRM experience within the casino and / or sports betting industry
  • Strong command of segmentation, personalization, and lifecycle communication strategies
  • Hands-on experience working with CRM channels such as email, push, SMS, and in-app messaging
  • Deep understanding of player journeys, bonus mechanics, and gamification strategies
  • Advanced data analysis skills and experience drawing actionable insights from large datasets
  • Familiarity with CRM platforms
  • Languages proficiency : Upper-intermediate or higher level of English (both written and spoken), Fluent / Native level of Ukrainian / Russian

    • Nice to have :

  • Experience with gamification or player engagement platforms (e.g., quests, challenges)

    • What's in it for you :

  • High-impact role in a fast-growing, tech-enabled iGaming company with proprietary products
  • Opportunity to lead localized CRM strategy for the Latin American market
  • Collaborative international environment with autonomy and ownership
  • Clear path for professional growth in a product-oriented organization
  • Competitive compensation package and performance-driven culture
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