Senior Marketing Analyst

Senior Marketing Analyst

This role sits within a Center of Excellence, Media Lab, on the Media Lab Measurement and Optimization team. The mission of this team is to outsmart, not outspend, while solving for impactful marketing by Google. As a Marketing Analyst, you will be seen as an expert within our team on all things that relate to media incrementality, Marketing Mixed Models (MMMs), Match Market Tests (MMTs) and digital measurement methodologies such as Channel level experiments and Brand lift tools. You will maintain global consistency, while keeping regional focus. In this role you will drive key measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns. You will play a strategic and technical role in driving all things marketing analytics, with a strong focus on the incremental impact of marketing dollars. You will define problems, develop metrics, extract data and communicate results into recommendations that enable decision-making and drive business impact. You will own measurement and define milestones, provide direction for agencies / vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion.

Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level. Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies). Analyze campaign results and report the media effectiveness across all stakeholder groups. Develop processes to ensure all stakeholders align and understand how we determine campaign success. Conduct social media platform analysis, find best practices, and bring surface opportunities and risks otherwise not identified to senior stakeholders.