Digital Strategist (Remote)

Job Description

Job Description

Who We Are

Teal Media is a full-service creative and design agency with a conscience. We believe purposeful design can transform organizations, inspire action, and enable progress. Our clients and nonprofit partners are committed to creating positive social change—and we pour every ounce of our passion and skill into helping them succeed.

We offer a variety of strategic, creative, and technical services, including brand strategy, web design and development, and creative support.

We're a woman-founded and woman-led firm with a team that reflects a broad range of lived experiences, backgrounds, and perspectives. At Teal, we value our people above all else and choose to work with partners and clients who share those values.

Teal Media is looking for a Digital Strategist who's equal parts thinker and doer. You're curious, creative, and data-savvy—able to connect big-picture goals with smart digital strategies that drive real impact. Paid media will be the core responsibility of this role, but you also bring hands-on experience in email marketing, digital fundraising, and organic social to support multi-channel campaigns. You love uncovering insights, shaping content and campaign strategies, and collaborating with designers, writers, and developers to bring ideas to life. You're confident presenting your ideas, adaptable when plans shift, and committed to helping mission-driven clients reach and inspire their audiences in meaningful ways.

Execution

Paid Media Strategy

• Lead paid media planning, strategy, and day-to-day execution across Meta, Google (Search, Display, YouTube), LinkedIn, TikTok, and programmatic / display platforms to drive acquisition, engagement, and conversion.
• Develop audience strategies, including segmentation, targeting, retargeting, and lookalike modeling, ensuring campaigns reach the right users with the right creative at the right time.
• Own performance optimization, including bid strategies, creative testing, campaign restructuring, pacing, and budget allocation to maximize ROI and meet client KPIs.
• Implement and maintain accurate tracking and measurement, including event setup and QA using GA4, GTM, Meta Pixel, CAPI, Google Ads tags, and UTM governance to ensure reliable data across the funnel.
• Analyze and report on campaign performance using GA4, platform dashboards, and Looker Studio; translate insights into clear, actionable recommendations for clients and internal teams.
• Ensure attribution accuracy and data integrity, with a strong understanding of multi-touch attribution, privacy impacts (iOS14+, cookie loss), and how to evaluate performance across channels and conversion events.

Digital Strategy Support

Digital Creative Execution

Department Strategy

People Management

Leadership

Ideal Candidates Will Have

4–6 years of experience in digital marketing, ideally within an agency or consulting environment.

Proven experience managing client accounts or multi-channel campaigns from planning through execution and analysis.

Strong working knowledge of core digital channels — including email marketing, social media, web, paid media, and analytics, and how they work together to achieve marketing goals.

Demonstrated ability to translate data and insights into actionable strategies and recommendations.

Excellent writing, editing, and communication skills, with a keen understanding of brand voice and audience engagement.

Comfort presenting ideas and results to clients and internal teams, with the ability to clearly connect strategy to outcomes.

Strong project management skills, including the ability to balance multiple priorities, meet deadlines, and maintain attention to detail.

A collaborative, solutions-oriented mindset, and the flexibility to adapt to evolving client needs and priorities.

A desire to grow into a leadership role, continually developing digital strategy expertise and mentoring others along the way.

Location

Ideal Location : Remote (US)

Salary

This position is open to candidates at multiple levels (Digital Strategist and Senior Digital Strategist). The salary range for this role is $75,000–$115,000 , commensurate with experience, level, and location.

At Teal, we use transparent salary bands to promote equity and clarity across our team. The range reflects flexibility for varying levels of seniority, with final offers determined based on each candidate's skills, experience, and demonstrated expertise.

In addition, Teal provides a comprehensive benefits package, generous PTO, and a flexible, people-first workplace culture that supports balance and professional growth.

Benefits

At Teal, you'll do meaningful work for mission-driven organizations while enjoying a collaborative, flexible, and values-driven workplace!

What We Offer

Fully Remote & Flexible : 100% remote (U.S.-based) with work-from-home flexibility and flexible hours

Time to Recharge : Flexible Time Off, unlimited sick leave, compassionate leave, and a company-wide winter break during the last week of the year

Health & Wellness : Comprehensive health, dental, and vision insurance

Financial Security : Company 401(k) with matching contributions

Growth & Learning : Annual Continuing Education Stipend and professional development opportunities

Culture & Balance : Flex Fridays—dedicated time for passion projects, learning, or signing off early for your well-being

Equal Opportunity Statement

If your experience doesn't exactly match the qualifications listed, but you believe you'd thrive in this role, we'd love to hear from you. Please apply and tell us why you're the right person for the job.

We strongly encourage individuals from historically marginalized communities to apply—including Black and Indigenous people, people of color, immigrants, women, LGBTQIA+ individuals, people with disabilities, neurodiverse individuals, and those who have been system-impacted.

Teal Media is an equal opportunity employer that values a diverse workforce and inclusive culture. We welcome applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, age, national origin, marital status, disability, and veteran status. We are not offering US visa sponsorship at this time.