Director, Marketing - Deposits, Liberty Street, New York, NY

Director, Marketing - Deposits

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company. In this role, they are responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives. The Director is also responsible for maintaining a high level of persistent collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.

• Leads the positioning and messaging for our consumer Deposits products Checking and Savings.
• Deeply understand our consumer total addressable market, customer needs and target audiences for each product
• Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
• Act as a key advisor, thought leader and partner to the General Manager (GM) of Deposits, especially around determining long term marketing strategies supporting the business targets.
• Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently.
• Create and lead cohesive, consistent, and engaging Marketing plans for the deposits business
• Drive team's success to envision, concept, launch and nurture high-performing deposit products that embodies the spirit of our brand and delights our customers
• Act as a key partner to the deposits business leadership to influence and drive decisions on our marketing strategy at key milestones
• Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy
• Roadmap the product marketing calendar to set our product launches up for success thinking through the key elements of our GTM plan
• Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life providing thought leadership and planning guidance in our GTM plans

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Minimum : $123,750.00 USD Maximum : $200,000.00 USD

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law. Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and / or furniture may be required.

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

If this sounds like a role you are interested in, then please apply. We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at TAOps@santander.us to discuss your needs.