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Head of Growth
Head of GrowthActivate Talent • Winston Salem, NC, US
Head of Growth

Head of Growth

Activate Talent • Winston Salem, NC, US
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  • [job_card.full_time]
[job_card.job_description]

Head Of Growth

The Head of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email / SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.

Acquisition & Performance Marketing

  • Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
  • Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
  • Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
  • Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.

Retention & Lifecycle Marketing

  • Lead email and SMS strategy to drive repeat purchases, loyalty, and long-term customer value.
  • Define customer segments and develop retention-focused journeys, automated flows, and lifecycle programs.
  • Collaborate with creative teams to produce high-impact content that resonates across customer touchpoints.

    • Conversion Rate Optimization (CRO)

  • Own key onsite performance metrics including conversion rate, AOV, and bounce rate.
  • Develop and run A / B tests across landing pages, PDPs, checkout flow, and merchandising experiences.
  • Partner with product, UX, and creative teams to improve site experience and funnel efficiency.

    • Data, Analytics & Forecasting

  • Establish KPIs for all growth channels and lead weekly, monthly, and quarterly performance reporting.
  • Analyze customer cohorts, behavioral data, and channel efficiency to inform strategy.
  • Build revenue and acquisition forecasts tied to performance and budget allocation.

    • Team Leadership & Collaboration

  • Lead and mentor an internal growth team while managing external agencies and freelancers.
  • Collaborate closely with creative, brand, product, and operations teams to align growth initiatives with broader business goals.

    • Foster a culture of innovation, testing, and continuous optimization.

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    Head Of Growth • Winston Salem, NC, US

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