Senior Integrated Marketing Campaigns Sepcialist

Senior Integrated Marketing Campaigns Specialist

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations, and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers from Fortune 500 enterprises to small businesses across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

At Motive, the Demand Generation team drives pipeline growth across both new business and existing customers. We put the user firstensuring our programs and messaging align with customer needs and deliver measurable impact at every stage of the journey.

As a Senior Integrated Marketing Campaigns Specialist, you'll play a critical role in bringing strategic, multi-channel campaigns to life for our Enterprise and Strategic Enterprise segments. While Campaign Managers lead overall strategy, you will own the project management and execution plans that turn those strategies into high-performing, scalable campaigns.

You'll collaborate closely with Campaign Managers and cross-functional partnersincluding Marketing Operations, Web, Solutions Marketing, and Paid Mediato ensure campaigns are launched on time, within scope, and aligned to business goals. This role requires exceptional organizational skills, cross-functional communication, and the ability to anticipate and solve problems proactively.

What You'll Do :

• Manage the production of all Enterprise account-based, multi-channel campaigns, owning the day-to-day coordination, execution, and optimization based on strategies defined by Campaign Managers.
• Maintain and manage the campaign production calendar, proactively coordinating timelines and deliverables across Marketing Operations, Web, Solutions Marketing, Paid Media, and other partner teams to ensure seamless execution.
• Build and manage project boards in Asana, clearly defining milestones, dependencies, and deliverables. Anticipate roadblocks, manage risk, and drive projects to completion with limited guidance.
• Schedule and lead campaign performance reviews, collaborating with Campaign Managers and cross-functional teams to gather insights, identify optimization opportunities, and adjust builds and timelines accordingly.
• Proactively identify issues or gaps in campaign execution and driving resolutions to maintain quality and timeliness.
• Contribute to cross-functional collaboration and process improvements, sharing updates, insights, and recommendations that help streamline campaign delivery and enhance overall team efficiency.
• Support essential administrative work to maintain and support the pipeline growth of the Enterprise and Strategic Enterprise segments.

What We're Looking For :

Role Expectations :