Senior Digital Media Planner

Description

🌍 Join Our Global Team

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference : for our clients, our teams, and the world around us.

About the role

We’re searching for a Senior Digital Media Planner to develop and execute innovative, data-driven media strategies that deliver measurable results for clients. This role plays a key part in our media team, responsible for driving strategic planning across digital channels, optimizing performance through data insights, and collaborating with cross-functional teams to deliver best-in-class campaigns.

Key Responsibilities

• Lead day-to-day digital media plan development that supports global enterprise initiatives, translating briefs into channel strategies, budgets, and clear KPIs.
• Prepare and present digital media plans, including objective alignment, audience and account research, channel rationales, benchmarks, and proactive ideas.
• Identify and recommend endemic B2B / technology publishers, premium placements, and experiential opportunities aligned to campaign objectives and buying groups; manage RFPs and negotiate value-adds with AMD oversight.
• Collaborate closely with the Media Activation team to ensure tactical execution aligns with strategy, trafficking, tagging, pixels, and QA requirements.
• Own plan documentation and operations : media flowcharts, budget allocations, timelines, IOs, specs sheets, and trafficking handoffs; ensure on-time, accurate delivery.
• Support negotiations and monitor non-biddable media buys; QC final buys to ensure adherence to the approved plan and deliverables.
• Partner with Media Finance to support reconciliation and pacing; surface risks and recommendations early.
• Review early-phase performance signals with Activation; translate data into insights and actionable next steps.
• Monitor pacing and performance, recommending optimizations across bids, budgets, audiences, placements, and creative rotation.
• Build recurring reporting and insights deliverables and contribute to quarterly readouts with data-informed recommendations.
• Develop and maintain test-and-learn roadmaps; collaborate with Analytics on tagging, measurement, and attribution.
• Maintain strong relationships with media partners to secure betas and first-to-market opportunities.
• Mentor Assistant Planners / Analysts and contribute to process improvements and knowledge sharing.

Skills, Knowledge and Expertise

Platform & Tools

Ad Channels :

LinkedIn Ads (required), Google Ads, Bing / Microsoft Ads, Programmatic Display / Video (DV360, The Trade Desk), Meta Ads, Reddit Ads, TikTok Ads, X Ads, Endemic B2B / technology publishers, and ABM platforms (6sense, Demandbase, Madison Logic).

Reporting & Analytics :

Excel / Google Sheets (necessary)

PowerPoint (necessary)

Google GA4 (necessary)

Power BI, Looker Studio, Domo (good to have)

💫 What We Offer

While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.

Key aspects of being part of the Gravity Global community :

Important Disclosure :

At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labor laws and our company policies. We’ll walk you through all the details during the offer stage.

Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.