A company is looking for a Web Content & Analytics Manager responsible for leading digital content strategy and performance optimization across web platforms.
Key Responsibilities
Manage web content development and optimization to enhance user engagement and support SEO and conversion goals
Analyze user behavior and site performance using analytics tools to generate actionable insights
Collaborate with cross-functional teams to align content initiatives with marketing campaigns and lead nurturing strategies
Required Qualifications
Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field
5+ years of experience in web content management, digital marketing, or web analytics
Expertise in web analytics platforms and tag management systems
Strong proficiency in CMS platforms and familiarity with HTML / CSS
Advanced knowledge of SEO best practices and A / B testing tools
Digital Content Manager • Port Saint Lucie, Florida, United States