Director of Sales - North America and Canada

Job Description

Job Description

PRIMARY RESPONSIBILITIES

• Commercial Leadership & Orders Growth
• Deliver Hardy orders growth aligned to strategic initiatives with success measured by annual orders growth.
• Own the orders forecast and ensure accuracy, accountability, and consistent pipeline management across the U.S. and Canada.
• Identify and pursue new market opportunities, key accounts, and channel development to expand presence and share of wallet.
• Asses channel effectiveness through regular evaluation of orders growth, quote conversion, customer responsiveness, and overall performance to ensure alignment with strategic growth objectives.
• Execute regional strategic growth initiatives and align with global commercial strategies.
• Team Leadership & Development
• Lead, coach, and develop a commercial team who serve as product experts for Hardy solutions.
• Establish clear territory coverage, goals, and performance metrics to drive accountability and results.
• Foster a culture of continuous improvement, professional development, and strong technical-commercial expertise.
• Develop, coach, and retain top sales talent with success measured by improved team performance, talent retention, and the readiness of high-potential employees for expanded responsibilities.
• Customer & Market Engagement
• Build and maintain senior-level relationships with key customers, contractors, OEMs, distributors, and channel partners to strengthen market position.
• Act as the primary voice of the customer for North America, providing insights on market dynamics, competition, and customer needs.
• Represent the company at trade shows, industry events, and customer engagements to reinforce brand presence.
• Cross-Functional Collaboration
• Partner with Marketing, Product Management, and Operations to ensure strong alignment on SIOP, commercial campaigns, product launches, and market positioning.
• Provide market feedback to Product Management to inform innovation and product roadmap priorities.