Executive Creative Director, Lingo

Creative Director Position at Lingo

Lingo is Abbott's first over-the-counter continuous glucose monitor (CGM) brandbuilt to help people understand their bodies and make smarter choices through real-time insights. We're creating a new consumer health category, empowering people to "get to know their glucose" and connect everyday habits with how they feel. At Lingo, you'll be part of a fast-growing brand backed by Abbott's global innovation and scale. You'll help shape a new category in consumer healthand redefine how people understand their bodies.

The Position

We're looking for a world-class Creative Director to lead the internal creative team at Lingo and help define what a next-generation health brand can be. This role will shape the creative vision, elevate storytelling, and deliver breakthrough ideas that drive both brand love and business growth. As Creative Director, you'll oversee all creative across Lingo's 360 ecosystemspanning brand, digital, social, retail, influencer, partnerships, and campaign work. Reporting directly to the CMO, you'll lead a growing internal creative team and collaborate closely with external agencies, production partners, and cross-functional teams across marketing, product, and global markets. You'll balance creative excellence with operational discipline, helping the brand scale efficiently without losing soul. You'll be both a hands-on creator and a strategic leader, capable of inspiring teams to produce bold, insight-driven, and emotionally resonant workwhile being a thoughtful steward of resources and always looking for scrappy, high-impact ways to bring ideas to life.

Who You Are

A visionary storyteller who can turn complex ideas into simple, powerful creative platforms. A hybrid thinker who blends conceptual creativity with strategic discipline and operational focus. A resourceful maker who believes constraints fuel creativityable to deliver breakthrough work with agility, ingenuity, and efficiency. A proven leader who inspires teams and pushes for creative excellence, while knowing how to navigate a matrixed organization. Comfortable operating between big-idea brand work and fast-moving digital content. Passionate about health, technology, and creating impact in people's lives.

What You'll Do

Define and drive the overarching creative vision for the Lingo brandestablishing a distinct, modern, and category-defining brand voice and visual identity. Lead the concepting and execution of compelling assets and campaigns that support both paid, owned, and earned channelsincluding TV, digital, social, retail, email, and partnerships. Lead, inspire, and grow Lingo's in-house creative team (designers, writers, producers, content creators). Foster a culture of excellence, collaboration, and accountability. Manage creative budgets and resources responsiblyfinding smart, efficient ways to maximize impact. Guide external creative and production agencies, ensuring best-in-class creative output and brand consistency across all touchpoints. Partner closely with Marketing teams across Brand, Performance, PMM, and Insights, as well as cross-functional teams including Product, Medical Affairs, and Regulatory to translate strategic insights into compelling creative that drives measurable results. Establish efficient creative workflows, review processes, and feedback systems that enable quality and speed at scale. Ensure every piece of creative workno matter the channelreflects Lingo's mission, emotional resonance, and commitment to helping people live better through understanding their bodies.

Minimum Requirements

10+ years of experience in brand or creative leadership (agency or in-house), ideally in consumer health, wellness, tech, or lifestyle brands. Strong portfolio showcasing integrated creative campaigns that build brands and drive measurable results. Experience leading and mentoring multidisciplinary creative teams. Expertise in managing external creative partners and production. Proven ability to collaborate cross-functionally and influence senior stakeholders. Exceptional verbal and visual storytelling skills.

The base pay for this position is $169,300.00 $338,700.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com.