Sr. Paid Media Strategist

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Sr. Paid Media Strategist

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Texas Children's Hospital

We’re looking for a Sr. Paid Media Strategist, someone who’s ready to grow with our company. In this position, you’ll be responsible for developing and executing cross-channel media plans with a focus on television and out of home for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. The Paid Media Strategist leverages expertise in traditional media buying, vendor relationship management, and frequently collaborates with integrated channel partners.

Job Duties & Responsibilities

Develops cross-channel media plans with a primary focus on TV and OOH across local and national markets

Utilizes tools such as Comscore, Strata, and station / vendor platforms to forecast, place and evaluate media

Develops and maintains strong relationships with TV stations, OOH vendors, rep firms, and platform partners

Negotiates rates, packages, and added value to maximize efficiency and campaign impact

Stays informed on new market opportunities, inventory changes, and industry trends

Oversees trafficking, proof-of performance, delivery tracking and makegoods

Manages full billing workflow including invoice reconciliation and resolution of discrepancies

Prepares reports with insights, optimizations, and forward-looking recommendations

Skills & Requirements

Bachelor's degree in marketing / advertising, journalism, healthcare, hospitality / events or related field required

Master’s degree in business administration, health administration, or MS in related field preferred

3 years of traditional media planning and buying experience required and experience with industry-standard buying tools such as Comscore, Strata Extreme Reach, or other related buying tools required

Local and national buying experience preferred

Prior agency and / or healthcare experience preferred

About Us

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades such as being consistently ranked as the best children’s hospital in Texas, and among the top in the nation by U.S. News & World Report as well as recognition from Houston Business Journal as one of this city’s Best Places to Work for ten consecutive years.

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics / gynecology facility focusing on high‑risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state‑of‑the‑art facility providing world‑class pediatric and maternal care to Austin and Central Texas families. We have also created Texas Children’s Health Plan, the nation’s first HMO focused on children; Texas Children’s Pediatrics, the largest pediatric primary care network in the country; Texas Children’s Urgent Care clinics that specialize in after‑hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world. Texas Children’s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.

To join our community of 15,000+ dedicated team members, visit texaschildrenspeople.org for career opportunities.

Texas Children’s is proud to be an equal opportunity employer. All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State / Province or Local status unrelated to the performance of the work involved.

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