Nuuly Senior Manager, Influencer & Community Marketing

Senior Manager, Influencer & Community Marketing

Nuuly is looking for a Senior Manager, Influencer & Community Marketing. This role will lead the strategic development and execution of Nuuly's influencer and community marketing programs. This includes scaling our creator network, growing brand awareness and loyalty, and driving customer acquisition and retention through innovative, insight-led creator campaigns.

The ideal candidate is a strategic, analytical, and collaborative marketer with a proven ability to build creator partnerships, shape full-funnel creator campaign strategies, and deliver measurable business results. They will also oversee the growth of Nuuly's Community Advocacy Program (Cluub Nuuly), identifying new ways to engage and activate passionate brand supporters to amplify word of mouth on social media.

This role will report to the Senior Director, Marketing.

Ambassadors & Always On Campaigns

• In partnership with team, lead the strategy and planning of Nuuly's influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations
• Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments
• Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning
• Responsible for ensuring all Influencer Marketing programs are legally compliant with FTC Regulations or any other applicable rules & regulations.
• Work with in-house Creative & Social Teams to ensure Influencer Marketing assets are effectively leveraged across 360 Marketing channels.
• Develop and nurture relationships with cross-functional teams to optimize campaigns, including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations and Merchandising.

Community Advocacy Program

Role Qualifications

Qualifications

Skills

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.