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Marketing Automation Manager
Marketing Automation ManagerWall Street Prep • Houston, TX, US
Marketing Automation Manager

Marketing Automation Manager

Wall Street Prep • Houston, TX, US
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  • [job_card.full_time]
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Marketing Automation Manager

Wall Street Prep is seeking an experienced Marketing Automation Manager to join our growing team. In this role, you'll help shape and scale the marketing engine behind a fast-paced, high-growth company serving a large and diverse B2C audience. You'll own the execution of customer communications across email and SMS, build the infrastructure needed to support lifecycle programs at scale, and collaborate cross-functionally to drive engagement, conversion, and retention.

Marketing Automation & Campaign Execution

  • Own the development, production, and deployment of customer-facing email and SMS programs, including product launches, promotions, newsletters, and service communications.
  • Act as the operational point of contact for cross-functional teams to support integrated campaign launches.
  • Apply lifecycle marketing expertise to optimize user journeys and maximize engagement, conversion, and retention.

Process Improvement & Marketing Operations

  • Identify operational bottlenecks and implement improvements that increase efficiency and reduce risk.
  • Build and maintain a standardized QA and campaign launch framework to ensure quality and consistency.
  • Document workflows, automation logic, and campaign processes in a centralized knowledge base; create reusable playbooks and templates.
  • Train cross-functional partners on marketing automation best practices, HubSpot capabilities, and operational processes.

    • Reporting & Performance Insights

  • Develop and maintain HubSpot dashboards to track lifecycle program performance and campaign effectiveness.
  • Analyze data to uncover insights and translate them into actionable optimization strategies across the customer lifecycle.

    • Who You Are

  • BA / BS degree or equivalent experience.
  • 5+ years managing email marketing programs using an enterprise CRM for B2C audiences.
  • 2+ years of hands-on HubSpot experience executing campaigns and managing automation workflows.
  • Exceptional communicator with strong attention to detail.
  • Highly organized, process-oriented, and enthusiastic about driving operational excellence.
  • A self-starter who thrives in a fast-moving, collaborative environment.

    • Bonus Points

  • Experience at a high-growth startup or as a high-volume email / SMS sender.
  • Proficiency working with multiple ESPs / CRMs (e.g., Salesforce, Braze, Iterable, Responsys).
  • Familiarity with smart / dynamic content or scripting languages (Liquid, AMPscript, FreeMarker, etc.).
  • Project management experience and comfort leading cross-functional initiatives.
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