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Sales Account Executive
Sales Account ExecutiveBud's Goods + Provisions • Worcester, MA, USA
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Sales Account Executive

Sales Account Executive

Bud's Goods + Provisions • Worcester, MA, USA
[job_card.30_days_ago]
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Summary

Bud's Goods & Provisions is seeking a motivated and personable Sales Account Executive to drive wholesale cannabis sales across Massachusetts. This role focuses on acquiring new retail accounts, building strong relationships with dispensaries, and increasing the visibility of Bud's branded pre-roll products-such as party packs, lil jays, and future SKUs. The ideal candidate is passionate about cannabis, eager to hit goals, and thrives in a fast-paced, highly regulated environment.

Job Duties

  • Identify, contact, and convert new retail partners to carry Bud's products.
  • Serve as the day-to-day contact for dispensaries and build long-term relationships.
  • Deliver compelling product knowledge and educate clients on Bud's offerings and differentiators.
  • Conduct in-person or virtual product demos, presentations, and sampling events.
  • Process purchase orders, track delivery timelines, and ensure customer satisfaction post-sale.
  • Organize travel and outreach within a defined sales territory to maximize efficiency.
  • Maintain accurate records of sales activity, pipeline updates, and client interactions using CRM tools.
  • Report on competitive products, pricing trends, and customer preferences.
  • Ensure all activities adhere to Massachusetts cannabis regulations and Bud's internal SOPs.
  • Represent Bud's at trade shows, pop-ups, and industry events to promote brand awareness.

Core Competencies :

  • Ability to create trust based, long term partnerships with real clients and dispensary buyers
  • Confident and clear in explaining product value, handling objectives and closing sales
  • Deep understanding of cannabis products, consumer trends, and regulatory compliance in Massachusetts
  • Strong commitment to understanding client needs and delivering exceptional service and support
  • Efficiently plan routes, meetings, and follow ups to maximize coverage and productivity
  • Self-motivate with a hunter mentality – persist in outreach, unshaken by rejection and hungry to exceed goals
  • Keeps accurate sales records, leverages CRM tools and tracks performance metrics to drive results
  • Comfort navigating a fast-changing industry with evolving products, regulations and market demands
  • Works well with internal teams (marketing, operations, compliance) to deliver seamless customer experiences
  • Acts with integrity and understands the importance of working within the strict legal framework of cannabis sales

    • Experience and Education

  • 2–4 years of sales experience, preferably in cannabis, CPG, or a regulated industry
  • Track record of meeting or exceeding sales goals
  • Excellent interpersonal and communication skills
  • Valid driver's license and reliable transportation
  • Ability to work independently in a field-based role
  • Familiarity with CRM tools (e.g., HubSpot, Salesforce) and Microsoft Office

    • Preferred :

  • Experience in cannabis wholesale sales
  • Knowledge of Massachusetts cannabis compliance regulations
  • Strong passion for cannabis and understanding of current market trends

    • Additional Requirements

  • Must pass all required background checks
  • Must have a reliable vehicle
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must be able to lift 30lbs as needed
  • Must possess valid driver's license and Travel more than 50% of time
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
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