Marketing Manager, Ecommerce Amazon

Amazon Account Manager

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

Job Description

As the Amazon Account Manager, you will be responsible for managing a portfolio of established and sophisticated accounts and developing partnerships in a highly collaborative team environment.

You will wear multiple hats, but your core responsibilities will be creation and implementation of brand growth strategy, analyzing trends and reports, Product Detail Page optimizations, Pay Per Click Advertising, Display Advertising, and operations pertaining to the Amazon channel of business.

Manage, update, and create optimized content while staying on brand for our Amazon accounts on Seller and Vendor Central across US market. This position will promote our brands and products on Amazon by using 'Enhanced Branded Content', A+ pages, and brand stores. Duties also include adding new items, optimizing listing bullet points, improving product description and keyword SEO, and overseeing and reporting fraudulent sellers and ASINs.

The ideal candidate is an Amazon expert and in tune with the latest offerings that Amazon extends to its partner and can provide guidance to broader team on how to manage the online partnership for both Vendor and Seller accounts.

Qualifications

The account manager will play a pivotal part in growing the Amazon business by developing a working knowledge of our brand and business strategies.

Specific responsibilities include:

• Optimizing advertising on Amazon such as Amazon Sponsored Product Ads, Sponsored Brand Ads, Display Ads
• Managing Amazon relationships and having strong communication amongst internal functions
• Unlocking operational components that drive the Amazon business
• Coordinating with cross-functional teams to execute overall strategy
• Constant learning of what is working on Amazon, the competitive landscape, and new features
• Actively leading team discussions, encouraging participation and knowledge sharing among team members

Responsibilities include:

• Analyze P&L on a daily/weekly/monthly basis
• Create demand-based inventory forecasts, and issue replenishment orders for each product listing using sales history, rate of sales, knowledge of advertising, seasonality, and current sales trends
• Manage Amazon internal advertising and adjust advertising budget per product to drive sales: managing ratio of costs to profits and optimizing turn on advertising
• Analyze SKU-level data by tracking product trends, new product performance, and top sellers
• Create shipping plans based on history, forecasts, and Seller Central guidelines/restrictions
• Monitor shipment and fulfillment fees which may require opening and managing reimbursement cases for lost shipments and incorrect fees
• Research and resolve issues related to timely purchase orders, shipments, and sales
• Monitor performance and feedback on each listing; investigate claims of customer feedback
• Stay up to date on changes and restrictions of Amazon policy and modify listing content and shipping plans accordingly
• Collaborate with owner to create monthly profit/sales strategies
• Identify areas of liability as well as areas for growth and improvement

What you bring to the table includes:

• Successfully managed multi-million-dollar FBA/FBM account with 3-5 years' experience
• Experience in beauty, personal care, and/or luxury CPG products preferred
• Bachelors Degree
• Superior analytical, organizational, and time management skills
• Experience with Pay Per Click advertising - Amazon PPC is preferred
• Ability to communicate clearly and concisely, verbally and in writing
• Results oriented and self-motivated
• Proficient in MS Office and/or Google Suite
• Proficient in Data Analytics

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.