Director of Lifecycle MarketingVirtualVocations • Santa Barbara, California, United States
Director of Lifecycle Marketing
VirtualVocations • Santa Barbara, California, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Director of Lifecycle Marketing, Growth.
Key Responsibilities
Define and own the lifecycle marketing strategy and roadmap for growth-driving segments
Build a center of excellence for lifecycle practices, including frameworks and KPIs
Lead the redesign of new user onboarding and execute re-engagement campaigns
Required Qualifications
10+ years of experience in lifecycle marketing, CRM, or growth marketing
Proven track record of designing and executing effective lifecycle campaigns
Strong analytical mindset with experience in defining and tracking KPIs
Leadership experience with the ability to manage and mentor a team
Comfortable in a fast-paced, dynamic work environment
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