Brand Manager

Job Description

Job Description

BRAND MANAGER

An energetic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand’s reputation, improve customer experience, and drive growth. S / He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require multi-tasking effectively, offering quick and accurate insights and advice, and provide creative input to help build, promote, and enhance the assigned brand / s.

ESSENTIAL FUNCTIONS

SPECIFIC KEY RESULT AREA (KRA) :

• Consumer Insighting : Develop brand and business-building insights founded on a holistic understanding of consumers.
• Category Strategy & Portfolio Management :   Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.
• Brand Equity Management :   Develop and execute the marketing plans that consistently build the brand towards its vision.
• Consumer Insighting :   Develop brand and business-building insights founded on a holistic understanding of consumers.
• Promotions Management (systemwide & local store marketing) :   Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.
• Product Innovation Management (Innovation project management and Concept & product development) :   Effectively and efficiently direct the launch of new and improved products and evaluate performance against measurable objectives.  Develop concepts and products that are based on consumers' needs and address marketing objectives.
• Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development) :   Develop clear and concise campaign briefs that direct and inspire creative outputs.  Evaluate creative output based on the brief and principles of target market classification and the creative magnifier.  Develop integrated marketing campaigns that deliver one synergized message across different mediums.  Develop campaign-consistent PR programs that address business, marketing, and communication objectives.  Develop retail & visual identity designs that can build the brand and the business.
• Restaurant Operations Understanding :   Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.
• Financial Management (Brand Financial Management & Financial Analysis) :   Apply financial analyses in decision-making when developing and evaluating marketing activities.
• Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application) :   Develop a research brief and plans for research to achieve brand objectives.  Integrate research findings across the IMRP and applies them into strategic marketing actions.
• Media Management (Media planning, execution & evaluation) :   Inform and manage the media strategy and plans according to the campaign objectives, planning guidelines, and brand objectives.  Monitor and evaluate the performance of media plans for future application of learning.
• Administration & Reports :   Prepare individual, department's, team's plans, objectives, key results and activities (OKR).  Prepare management and adhoc reports.

NON-ESSENTIAL FUNCTIONS

JOB SPECIFICATIONS

3 - 5 years of experience in Brand Management in the food / restaurant / CPG - F & B industry is a MUST.

Preferably a college degree or related courses in Business, Management, Marketing Management, or an equivalent combination of education and experience.

Strong Project Management skills.

ESSENTIAL SKILLS & TRAITS

1.          Brand Equity Management

2.          Consumer Insighting

3.          Category Strategy and Portfolio Management

4.          Media Management

5.          Research Planning, Analysis and Application

Core Competencies :   C.A.M.P. requirements

1.         Takes Initiative

2.         Persistent

3.         Wants Challenge

4.         Analytical

5.         Balance of Authoritative and Collaborative

6.         Effective Enforcing

7.         Enlists Cooperation

8.         Finance / Business

9.         Numerical

10.     Wants to Lead

11.     Planning & Organizing

12.     Interpersonal Skills

13.     People Orientation

14.     Presentation Skills

15.     Negotiation Skills

16.     Project Management

17.     Coaching, training and development of people

Non-Essential Duties and Responsibilities

OTHER QUALIFICATIONS

This job description has been designed to indicate the general nature and level of work performed by employees in this classification.  It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job.  The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.

If the position requires a college / university degree, it must have been issued by an educational institution accredited by the United States Department of Education.  Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.

Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination / assessment date(s).

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.

This Company is an Equal Opportunity Employer.

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