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Senior Content Strategy
Senior Content StrategyMinnesota Staffing • Saint Paul, MN, US
Senior Content Strategy

Senior Content Strategy

Minnesota Staffing • Saint Paul, MN, US
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  • [job_card.full_time]
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Senior Content Strategy

Become a part of our caring community and help us put health first. Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation. This position requires the experience and vision to inspire and develop marketing and creative strategies based on business objectives while building trusted relationships with our marketing partners.

Key Role Functions :

  • Build strong, cross-functional partnerships with the internal agency team, marketing partners, and external agencies.
  • Drive creative strategy in support of Customer Lifecycle Marketing (CLM).
  • Oversee customer-centric campaign strategies and conceptual milestones. Leverage performance marketing expertise to deliver breakthrough creative that drives results.
  • Lead by example. Demonstrate and enable collaboration, constructive critique, and agile workflows.
  • Understand the business, industry and competition, leveraging that knowledge to help generate new ideas to strategically grow business and marketing strategy.
  • Ensure work is on-strategy and appropriate for the brand and the business.
  • Consistently collaborate with team members throughout the work process to foster, facilitate and consistently deliver great work that is on strategy, on time, and on budget.

Use your skills to make an impact :

Required Qualifications :

  • Bachelor's degree
  • 5+ years of Marketing with a mastery of advertising fundamentals, including : branding, planning, positioning, strategy
  • 2+ years of advertising or internal agency experience
  • Ability to identify solutions that will generate measurable results
  • Independent self-starter and extremely detail-oriented
  • Able to present to Senior Leadership and influence decision makers
  • Ability to work well in a fast-paced team environment with an agile approach and iterative design process
  • Preferred Qualifications :

  • Master's Degree
  • Performance marketing
  • Additional Information :

    This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours. To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria : At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

    Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including : Health benefits effective day 1, Paid time off, holidays, volunteer time and jury duty pay, Recognition pay, 401(k) retirement savings plan with employer match, Tuition assistance, Scholarships for eligible dependents, Parental and caregiver leave, Employee charity matching program, Network Resource Groups (NRGs), Career development opportunities.

    Our Hiring Process :

    As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

    Scheduled Weekly Hours : 40

    Pay Range : $78,400 - $107,800 per year

    This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    About Us :

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer :

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our accessibility resources at humana.com / legal / accessibility-resources .

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    Senior Content Strategy • Saint Paul, MN, US

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