Digital Media Coordinator| XL Center

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Responsible for the marketing of venue events for the XL Center and the Pratt & Whitney Stadium at Rentschler Field.

This role will pay $20.19 - $23.08 / hour

For FT roles : Benefits : Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

This position will remain open until November 30, 2024

About the Venue

The XL Center is Connecticut’s premier destination for sports & entertainment.

The 15,000+ seat downtown arena is home to the eleventh-time National Champion UConn Women's Basketball team and the six-time National Champion UConn Men's Basketball team. Led by Hall of Fame basketball Head Coach Geno Auriemma and Dan Hurley, the Men's & Women's basketball programs have established themselves as national powerhouses.

The XL Center is also home to the AHL’s Hartford Wolf Pack, the primary developmental affiliate of the New York Rangers.

The XL Center entertains millions of visitors annually with a variety of concerts, family shows, ice-skating spectaculars, consumer events, and trade shows throughout the season. The venue has played host to an extraordinary roster of world-renowned artists, including Taylor Swift, Justin Timberlake, Bruce Springsteen, Billy Joel, Pearl Jam, Black Eyed Peas, Britney Spears, Drake, and many others.

The XL Center will continue to be the center of sports and entertainment for Hartford and the State of Connecticut for years to come.

Responsibilities

• Create content, maintain, and build social media followings on Facebook, Twitter, Instagram, and TikTok for XL Center and Pratt & Whitney Stadium
• Develop engaging email marketing campaigns, including promotional emails, presales, database communication, and database maintenance for XL Center and Pratt & Whitney Stadium
• Update and maintain the XL Center and Pratt & Whitney websites
• Research and implement grassroots, third party, and digital marketing strategies and initiatives
• Work with marketing department in the development and design of event collateral and marketing materials
• Assist with event planning and execution
• Prepare quarterly analyses of website, social media platforms, and email database to capitalize on new / existing revenue opportunities
• Work with media partners on trade opportunities for family shows and events
• Work with Group Sales, Food & Beverage, Box Office, Sponsorship Sales, Hartford Wolf Pack Marketing, and other departments on implementation of marketing campaigns and fulfillments
• Communicate and maintain relationships with media partners, promoters, and agencies
• Assist in the tracking and completion of all OVG reporting and case studies as well as attend all OVG conference calls
• Identify the latest trends and technologies in our industry
• Other duties as assigned by supervisor

Qualifications