Manager, Commerce

Manager, Paid Search And Commerce (Retail Media)

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview The Manager, Paid Search and Commerce (Retail Media) is responsible for building and maintaining an effective and productive relationship with assigned client(s). The Manager will supervise a dedicated team in the creation, optimization, and execution of client's Commerce and Paid Search initiatives. This position requires a "hands-on" manager with astute attention to process and detail, who possesses the ability to apply this detailed knowledge to actionable insights and recommendations. Particularly as they relate to the client's Amazon growth and acceleration strategy. The Manager must have a mastery of Amazon or a similar platform and Paid Search / Sponsored Product Listings. This position is both strategic and tactical in scope and requires the ability to apply detailed Commerce knowledge to actionable insights and recommendations. They will assist the Associate Media Director and Director in driving strategic success within the team as well as helping to develop innovative strategies to meet and exceed client business objectives.

Responsibilities

• Direct and manage the daily workflow of all Paid Search and Commerce campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Assist in overseeing the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search / Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
• Become an eCommerce subject matter expert for internal and external stakeholders by staying ahead of eCommerce trends
• Partner with Associate Director to build end-to-end ecommerce strategy and plans for the client
• Collaborate with direct reports, colleagues, and peers across the organization to provide insight and recommendations
• Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift
• Drawing on previous experiences, uses a variety of approaches to identify client needs and exceeding their expectations
• Understands the complex cause and effect patterns that may underlie issues and / or opportunities and thinks beyond the obvious
• Identify patterns and trends that relate to a particular situation and uses that knowledge to come up with creative solutions
• Provides performance reporting against client goals with insights and optimization recommendations
• Develop budget and performance projections for testing new partners or technology
• Conduct monthly client billing audits
• Partner with Associate Director to develop processes for improved work flow within Starcom and between agency partners and vendors
• Maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner
• Provide formal training to new team employees

Qualifications

Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent

3+ years of media management experience with an emphasis on eCommerce platforms

1+ years hands-on experience managing and optimizing Commerce-based media buys

Experience in applying search to brand-building & direct response initiatives

Strong analytics, organizational, and communication skills

Previous leadership / management experience is preferred

Experience with Amazon Marketing Services (AMS) or similar platform Paid Search / Sponsored Product Listings and Amazon Media Group (AMG) services or similar platforms

Excellent communication and organizational skills

Ability to work independently and collaboratively with diverse groups

Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology

A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines

Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.