Director Strategy & Business Intelligence (Remote from New York)

Director Strategy & Business Intelligence (Remote from New York)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Strategy & Business Intelligence Marketing Analytics in New York. This role is responsible for leading advanced analytics and marketing insights to drive fan engagement, revenue growth, and marketing effectiveness within a high-profile, data-driven organization. The Director will leverage predictive modeling, segmentation, and marketing performance analysis to inform strategy across multiple initiatives. This position requires translating complex data into actionable recommendations for both technical and non-technical stakeholders. The ideal candidate is a hands-on data scientist with deep marketing analytics expertise, strong technical skills, and the ability to influence business decisions. The role operates at the intersection of data science and marketing impact, helping to optimize investments and accelerate organizational growth.

Accountabilities :

• Apply advanced statistical and machine learning models to measure and predict marketing performance, including media mix modeling, multi-touch attribution, churn, and LTV forecasting.
• Analyze fan and marketing data to uncover engagement trends and inform segmentation, targeting, and personalization strategies.
• Build and refine predictive scores, fan attributes, and segmentation models for use across marketing campaigns.
• Design, execute, and analyze marketing experiments (A / B, multivariate, holdout tests) to evaluate campaign effectiveness.
• Develop dashboards and automated reports linking campaign performance, model outputs, and business KPIs.
• Partner with Data Engineering to operationalize analytics models into CRM and marketing platforms such as Salesforce, Braze, and Marketo.
• Ensure data quality, consistency, and compliance across marketing and analytics systems.
• Present analytical findings clearly to stakeholders at all levels, translating technical insights into actionable business recommendations.

Requirements :

Benefits :

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Data Privacy Notice : By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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