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Channel Manager, eCommerce & Loyalty

Channel Manager, eCommerce & Loyalty

Yum! BrandsPlano, TX, United States
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What You’ll Be Serving Up :

KFC is looking for a strategic and collaborative eCommerce & Loyalty Channel Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless digital experiences that drive business results.

Here’s How You’ll Spice Things Up :

  • Business Planning : Develop commercial business plans to size and prioritize eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
  • Roadmap Briefing : Translate business strategies into product briefs and collaborate with Product and Tech teams to prioritize roadmap features that improve app conversion, app check, Loyalty retention, and loyalty frequency
  • Customer Experience : Work with UX and Design teams to review guest journeys and provide feedback to ensure optimal, intuitive digital experiences.
  • Loyalty Growth : Partner with Marketing and CRM to build merchandising and promotional plans that drive adoption and repeat usage of KFC Rewards program.
  • Restaurant Integration : Identify opportunities for restaurant team members to improve digital order flow, guest handoff, and app engagement within the store experience.
  • Execution & Impact : Manage cross-functional timelines and ensure stakeholder alignment from concept through launch; track and report post-launch performance.

What You Bring to the Table :

  • years in digital marketing, preferably with a background in driving digital adoption
  • Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
  • Strong business acumen and ability to translate insights into action
  • Excellent cross-functional project management and communication skills
  • Proven ability to influence roadmaps and drive measurable impact
  • Experience working in fast-paced, matrixed organizations
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    Ecommerce Manager • Plano, TX, United States

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