Social Media Marketing Specialist

Description:

At GOLDLAW, a personal injury law firm, we believe the happiness, health, and engagement of our employees directly contribute to the customer service of our clients. GOLDLAW is a leading personal injury firm. We provide exceptional legal services and achieve favorable outcomes for our clients. Our commitment is to prioritize our employees while we work diligently to grow the organization, and enjoy life, given our benefit plans and competitive compensation. We are currently seeking skilled and motivated professionals to join our Team!

POSITION SUMMARY:

The Social Media Marketing Specialist is responsible for developing and executing social media content across social media platforms to increase brand awareness, generate leads, engage audiences, and support marketing and business goals. This role involves managing content creation, analytics, and community interactions across all platforms. By combining creativity, data analysis, and strategic thinking, they help build and nurture a strong, engaged online community.

KEY RESPONSIBILITIES:

• Create, schedule, and publish engaging content ( text, images, videos, streams, etc)
• Develop and implement social media strategies aligned with GOLDLAW-approved goals.
• Maintain and place daily postings across platforms such as (e.g., Instagram, Facebook, LinkedIn, TikTok, X, YouTube, etc.) and engage with followers and commenters on behalf of the firm and various organizations that collaborate with our firm online and influencers.
• Plan and maintain weekly editorial calendars for the firm’s postings.?
• Track Trends, audience behavior, paid social media campaigns, and promotions.
• Create and maintain an editorial calendar for the firm’s postings for multiple brands and platforms.
• Create, schedule, and publish engaging content (text, image, and video).
• Monitor competitor social media activities, news events that may affect our clients, social media platform developments, and social media receipts and expenses.
• Respond to comments, messages, and mentions to foster community engagement.
• Analyze performance metrics and prepare monthly reports with actionable insights.
• Collaborate with graphic designers, videographers, Community and event planners, CEO, COO, and /or Marketing Director for content execution.
• Stay up to date on social media trends, tools, and best practices.
• Provide paid social campaigns information to the firm’s leadership to support optimizing our ROI.

Social Media Analytics and Research Responsibilities

• Use social media and web analytics tools to track and report key performance metrics, offering insights and recommendations to improve engagement and results.
• Monitor and analyze engagement data, including likes, shares, comments, contest entries, traffic sources, click-through rates, and conversion rates.
• Assist in setting up and optimizing analytics tools to better understand audience behavior and content performance.
• Identify and track key performance indicators (KPIs) for all digital and social media campaigns.
• Conduct market and trend research to identify emerging topics, relevant hashtags, audience interests, and competitor activity across platforms.

BENEFITS:

• Competitive hourly rate based on experience.
• Medical, Dental and Vision
• Group Life Insurance and Accidental Death & Disability
• Short -Term and Long-Term Disability
• Employee Assistance Program (EAP)
• 401K with company matching.
• 3 weeks paid time off (PTO)
• 10 paid holidays

Requirements:

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 2+ years of experience managing social media accounts professionally.
• Proficiency with analytics tools (e.g., Hubspot, Canva, Asana, Social Pilot, Capcut, Mailchimp, Meta, Google Analytics).
• Strong copywriting, content creation, and communication skills.
• Understanding of SEO and digital marketing fundamentals.

WORK ENVIRONMENT:

This job operates in a professional office setting as well as working out in the field with the public at events. This role routinely uses standard office equipment. Manual dexterity, physical mobility, and some physical strength/stamina.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to successfully complete most office tasks that require any physicality, which is limited in this position.

GOLDLAW is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.