Product Manager, Downstream Marketing, OptiFreight Logistics

Product Manager, Product & Solutions Marketing Outbound Products

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product / service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

The Product Manager, Product & Solutions Marketing Outbound Products executes marketing strategies for products to differentiate Cardinal Health's products and to grow revenue, market share, and customer awareness. Based on Marketing strategies and initiatives outlined by leadership, the Product Manager develops marketing content and campaigns specific to outbound services. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns.

Responsibilities

• Oversee the end-to-end product marketing lifecycle, from launch to retirement, of shipment tracking products, including market analysis, positioning, and continuous improvement initiatives.
• Monitor performance metrics, gather customer insights, and adjust strategies to improve results specific to product portfolio.
• Serve as the voice of the customer, ensuring marketing strategies reflect user needs and preferences.
• Partner to develop and implement data-driven pricing models that balance competitiveness, customer value, and profitability based on ongoing customer and business insights. Monitor P&L performance.
• Design and execute promotional campaigns to drive adoption and engagement, in collaboration with marketing communications and sales enablement teams. Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies.
• Partner with cross-functional teams to align marketing initiatives with broader business goals such as trade show strategies, sales incentives, and collateral creation.
• In coordination with upstream Product Management and Development teams, designs launch for new products, including positioning, marketing mix, and promotions. Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
• Performs straightforward analyses of data from marketing campaigns. Coordinates with business intelligence teams or external vendors as necessary to track performance.
• Participates in industry conferences and other events in order to promote Cardinal Health's products and services and to stay abreast of market developments.
• 10% expected travel

Qualifications

What is expected of you and others at this level

Anticipated salary range : $80,900 - $103,950

Bonus eligible : No

Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Application window anticipated to close : 1 / 03 / 2025

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity / expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.